VP of Marketing & Brand Strategy
WE MAKE MONDAYS MORE ENJOYABLE. Here at Elements Financial, we believe in creating a fun, meaningful, and supportive work environment where our employees can thrive. Learn more about our culture here.
About the role
The Vice President of Marketing & Brand Strategy leads the development and execution of integrated marketing, brand, communications, and member engagement strategies that drive growth, deepen member relationships, and expand market awareness.
Responsibilities
Lead enterprise brand strategy, positioning, messaging, and market differentiation.
Oversee advertising, digital marketing, content, public relations, social media, sponsorships, and communications.
Direct market research, member insights, competitive intelligence, and brand awareness initiatives.
Guide agency relationships, media strategy, campaign execution, and reputation management.
Serve as the organization’s marketing subject matter expert and advisor to executive leadership.
Demonstrate knowledge of all functional areas of credit union, including broad product knowledge and the financial drivers of the credit union.
Utilize this information to make critical, influential, and strategic decisions.
Develop member-centric marketing strategies that strengthen engagement, retention, and financial wellness.
Lead lifecycle marketing and personalized communication strategies that deepen household relationships.
Ensure consistent brand experiences across all member and employee touchpoints.
Partner with business leaders to support organizational culture and employee engagement initiatives.
Partner with Business Development to support employer relationship growth, direct deposit acquisition, and workplace banking initiatives.
Develop strategies that support Private Client, Wealth Management, and high-balance household growth.
Lead awareness and acquisition efforts supporting branch expansion and community growth.
Drive youth and family engagement strategies that create lifelong member relationships.
Leverage analytics, CRM, automation, and segmentation to improve marketing performance and ROI.
Maintain expertise in financial services marketing, branding, consumer behavior, and emerging technologies.
Evaluate industry trends and best practices to ensure continued innovation and competitive advantage.
Lead and develop high-performing marketing, communications, creative, and digital teams.
Foster a culture of accountability, collaboration, innovation, and continuous improvement.
Establish clear goals, performance expectations, and development opportunities.
Model Elements Financial’s “Leadership DNA”: Be BOLD, Exude One Team, Legendary Mindset, Inspire Action, Elevate Others, and Fearless Resilience.
Requirements
Bachelor's degree in Marketing, Communications, Business, or related field; Master's preferred.
5+ years of progressive marketing, brand, communications, or growth leadership experience.
Proven success leading integrated marketing strategies that drive measurable business growth.
Experience with brand strategy, digital marketing, communications, analytics, CRM, and marketing automation.
Financial services experience preferred; credit union experience strongly preferred.
Leadership Competencies
Strategic Thinking
Executive Presence
Brand Stewardship
Data-Driven Decision Making
Change Leadership
Talent Development
Cross-Functional Collaboration
Innovation