VP, Brand Marketing

About the role

We are seeking an accomplished marketing executive to lead the strategy, growth, and performance of one of our most important brands within Diageo's portfolio.

Responsibilities

• Develop and execute long-term brand and portfolio strategies that drive sustainable revenue, profit, and market share growth.
• Lead annual business planning, including strategic priorities, growth initiatives, and investment planning.
• Drive brand equity through consumer-centric marketing, innovation, portfolio management, and integrated communications programs.
• Translate consumer, customer, shopper, cultural, and market insights into actionable business strategies and growth opportunities.
• Partner closely with commercial teams to develop effective go-to-market strategies, customer activation plans, and marketplace execution.
• Lead the development and execution of innovation and renovation pipelines that support long-term business growth.
• Direct agency and external partner relationships to deliver best-in-class creative, media, partnership, and communications programs.
• Establish performance measurement frameworks and use data-driven insights to optimize marketing effectiveness and business outcomes.
• Collaborate cross-functionally across marketing, finance, supply chain, insights, innovation, and other key business functions to ensure successful execution of strategic initiatives.
• Build, inspire, and develop high-performing teams while fostering a culture of collaboration, accountability, innovation, and inclusion.
• Ensure all business activities comply with applicable regulations, industry standards, and company policies.

Requirements

• 15+ years of progressive leadership experience in brand marketing, consumer marketing, or general management within consumer packaged goods (CPG), FMCG, beverage, food, retail, or similarly consumer-focused industries.
• Proven track record of leading large-scale consumer brands and delivering sustained business growth and performance results.
• Deep expertise in brand strategy, portfolio management, innovation, integrated marketing, and commercial leadership.
• Strong financial acumen, including experience managing significant marketing investments, business planning, and performance metrics.
• Demonstrated ability to translate complex data, market dynamics, and business insights into clear strategic actions.
• Experience leading cross-functional initiatives and influencing stakeholders across complex matrix organizations.
• Excellent communication, presentation, stakeholder management, negotiation, and influencing skills.
• Proven success building, coaching, and developing high-performing teams.
• Strong strategic judgment, creative problem-solving skills, and a results-oriented mindset.

Preferred Qualifications

• MBA or advanced degree in Business, Marketing, Communications, or a related discipline.
• Experience managing nationally or globally recognized consumer brands.
• Experience leading external agency partnerships, integrated communications planning, and large-scale brand campaigns.
• Experience overseeing innovation pipelines, portfolio architecture, and consumer engagement strategies.
• Experience in highly matrixed, global organizations and/or across both local and international markets.