VP, Brand Marketing

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading. Only include sections where posting has real specific content. No Pay or Schedule unless present. The posting mentions Benefits list. No explicit Pay or Schedule. So include About the role (maybe "About The Role" heading). Responsibilities: "What You’ll Do" section. Requirements/Qualifications/Skills: "What You’ll Bring to the Team" includes requirements, qualifications, skills. Could split into Requirements and Qualifications and Skills? The instruction: Use headings for those categories if content exists. We can combine maybe into one section "Requirements" or separate. Better to separate: Requirements (years experience, track record), Qualifications (brand instincts, storytelling, etc), Skills (AI tools, segmentation, etc). But we need to ensure we don't invent filler. We have content that can map. Let's extract: About Us: not needed as heading? The page already shows job title; we shouldn't repeat job title as heading. "About Us" could be considered company description; but not in list of allowed headings. The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should not include About Us. We can maybe include a short paragraph about company as part of About the role? But instructions: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should only use those headings. The "About Us" content is not required to be included? It says preserve ALL substantive information; do NOT invent or summarize away detail. So we need to keep that info somewhere. Could we put it under About the role? That might be okay as it's about the role? But About the role heading is for role description. The company description could be placed as a

before any heading? The instruction: Output ONLY the HTML fragment — no /. It didn't forbid extra paragraphs outside headings. So we can include a

for company overview before headings. That preserves info. Similarly, Location: "Minimum three days in our state-of-the-art headquarters in Los Angeles, CA." Could be a

after company overview. Now sections: About the role: we have "About The Role" paragraph describing role. We'll put that under

About the role

and include the paragraph(s). Responsibilities: "What You’ll Do" bullet list (actually paragraphs with bold headings). We need to convert to

• . The content includes multiple sub-sections: Brand Strategy & Storytelling, Team & Function Leadership, Community, Social, Influencer & PR, Measurement & Commercial Accountability. Each has multiple sentences. We can treat each bullet as a line item? The instruction: Use
  • for any list of duties/requirements/benefits. So we should make each duty as a
  • . Could break each major duty into separate
  • . We'll preserve the substance. Requirements: from "What You’ll Bring to the Team": first bullet: "12+ years of brand marketing leadership within a high-growth consumer or lifestyle brand, with meaningful ownership of brand strategy, campaigns, social, community, partnerships, and/or content." That's a requirement. Qualifications: maybe next bullets: "A track record of building and leading high performing teams across some combination of community, social, influencer/partnerships, copy, or project management." "Exceptional brand instincts and storytelling skills, with a track record of building emotionally resonant narratives, campaigns and activations that deliver measurable commercial results." "Deep experience building distinctive multi-channel consumer brands, with the ability to drive brand consistency and executional excellence across social, video, photography, editorial and other customer touchpoints." "Deep understanding of social platforms, creator culture, and how modern consumer brands earn attention rather than simply buy it." "Strong understanding of customer segmentation and lifecycle marketing, with the ability to tailor messaging for new and returning audiences across multiple categories." "Fluency with AI tools and emerging technologies, with a track record of using them to increase creative velocity, team efficiency, and marketing effectiveness." "Experience building a premium, highly distinctive consumer brand strongly preferred; family, kids, or baby category experience is a plus, but not required." "LA-based or ability to relocate." We could split into Requirements (years experience) and Qualifications (the rest) and Skills (maybe AI tools, segmentation, etc). But we have many overlapping. To follow instruction, we can create sections: Requirements (12+ years), Qualifications (track record, brand instincts, deep experience, understanding of social platforms, understanding of segmentation/lifecycle, fluency with AI tools, experience building premium brand, LA-based), Skills (maybe we could treat AI tools, segmentation as skills). However to avoid thin sections, we could combine Qualifications and Skills into one section "Qualifications". But we need to follow allowed headings; we can include both if they have content. Let's decide: We'll include Requirements (years experience), Qualifications (track record, brand instincts, deep experience, social platforms understanding, segmentation/lifecycle, AI tools fluency, premium brand experience, LA-based), Skills (maybe we could leave out if not distinct). But we have no separate skills list besides those already covered. Could omit Skills section to avoid thin. Benefits: list provided. Pay and Schedule: not present, omit. Now produce HTML. We need to ensure no boilerplate like EEO etc. Remove that. Let's craft. First, company overview paragraph: "Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail). We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. Rooted in innovation and driven by care, our signature fabrics — Lunaluxe® and Soluxe® — are custom-developed to support the way kids move, sleep, and grow. As we continue expanding beyond our core sleep franchise, we are building a true omni-channel brand designed for long-term, sustainable growth." Then location paragraph: "Minimum three days in our state-of-the-art headquarters in Los Angeles, CA." Now About the role heading and paragraph: The "About The Role" block: "Little Sleepies is entering its next chapter of growth, and we need the brand leader who will turn Little Sleepies into one of the most emotionally resonant family brands in America while our growth engine scales alongside it. We are looking for a VP, Brand Marketing who can own the full brand marketing engine end to end including: voice, storytelling, community, culture, and marketing production and translate it into a system that a fast-growing, omni-channel business can run on. This is a leader who thinks like a marketer and operates like a builder: someone who can partner closely with our VP of Product & Creative to bring our creative vision and standards to life across brand marketing, build a system the team can run on at volume, and prove the commercial impact of the work. The VP, Brand Marketing will own brand strategy, planning and execution across every customer touchpoint, building the team, operating rhythm, and standards that allow Little Sleepies to show up unmistakably as itself at scale. You will be a key strategic partner to the CEO, the VP of Product & Creative and to the broader leadership team. This is a senior leadership role with meaningful scope and the runway to grow with the business. This role reports directly to the CEO." We'll put that as

    under heading. Responsibilities: We'll create

    • items for each major duty. Let's parse: - Brand Strategy & Storytelling: Own and evolve the Little Sleepies brand marketing and go-to-market strategy as we expand beyond sleepwear into multiple family lifestyle categories. Set the brand strategy across site, email, social, retail, PR and experiential, tailoring it by audience and category while maintaining one distinctive, modern and emotionally resonant brand. Translate business and growth priorities into emotionally resonant, commercially effective campaigns. Build Little Sleepies beyond its category leadership into a culturally relevant family lifestyle brand, identifying opportunities to enter the broader conversation through creators, talent, partnerships, founder storytelling, earned moments, and unexpected activations. Partner with the Sr. Director of Commercialization on the launch and scaling of our proprietary character franchise, ensuring brand and IP storytelling compound rather than compete. - Team & Function Leadership: Build, lead and develop a high-performing brand organization, setting a high bar for brand excellence, accountability and cross-functional collaboration. Own the brand calendar and go-to-market process from creative brief through activation and post-launch analysis, establishing the project management systems and playbooks that allow a growing volume of campaigns, drops and collaborations to run with precision, speed and consistency. Manage agency and creative partners, ensuring high-quality output and cost efficiency. - Community, Social, Influencer & PR: Oversee organic social strategy and execution, building a distinctive, culturally fluent social voice and content strategy across existing and emerging platforms. Evolve our highly engaged customer community and ambassador programs, deepening advocacy and emotional connection while protecting the authenticity that makes the community special. Lead creator, influencer, collaboration and brand partnership strategy, identifying opportunities that authentically extend Little Sleepies into family, lifestyle and culture. Oversee earned media and PR, securing coverage that amplifies the Little Sleepies voice and builds durable share-of-voice. - Measurement & Commercial Accountability: Translate brand storytelling into measurable impact on acquisition, retention, and LTV in partnership with Analytics and Lifecycle. Own the brand function’s budget and resourcing, and report on brand-health metrics, content performance, and creative ROI to the CEO and leadership team. Serve as a key strategic thought partner to the CEO, and represent the brand function within the broader marketing leadership team. We'll make each bullet a
    • containing the sentences. Requirements:

      Requirements

      • 12+ years of brand marketing leadership within a high-growth consumer or lifestyle brand, with meaningful ownership of brand strategy, campaigns, social, community, partnerships, and/or content.
      Qualifications:

      Qualifications

      • A track record of building and leading high performing teams across some combination of community, social, influencer/partnerships, copy, or project management.
      • Exceptional brand instincts and storytelling skills, with a track record of building emotionally resonant narratives, campaigns and activations that deliver measurable commercial results.
      • Deep experience building distinctive multi-channel consumer brands, with the ability to drive brand consistency and executional excellence across social, video, photography, editorial and other customer touchpoints.
      • Deep understanding of social platforms, creator culture, and how modern consumer brands earn attention rather than simply buy it.
      • Strong understanding of customer segmentation and lifecycle marketing, with the ability to tailor messaging for new and returning audiences across multiple categories.
      • Fluency with AI tools and emerging technologies, with a track record of using them to increase creative velocity, team efficiency, and marketing effectiveness.
      • Experience building a premium, highly distinctive consumer brand strongly preferred; family, kids, or baby category experience is a plus, but not required.
      • LA-based or ability to relocate.
      Benefits:

      Benefits

      • Health, dental, and vision insurance
      • Paid time off, vacation
      • Sick days
      • Paid holidays
      • Short and long-term disability
      • Life insurance
      • 401(k)
      • Employee Assistance Program
      • Flexible Spending Accounts
      • Home office stipend
      • Internet stipend
      • Company discount
      • Team building activities
      • Company-issued computer
      • Free pajamas & Play product when you join (and every year on your work anniversary!)