VP of Marketing

Leadership

Foster a collaborative, accountable, and mission-driven culture.
Develop high-performing leaders across all marketing disciplines.
Strengthen cross-department alignment across Radio Programming, Digital Content, Donor Development, and Technology.
Refine marketing organizational structure as needed for growth.
Shape corporate brand positioning and long-term growth strategy.
Lead annual marketing planning and budget management.

Insights

Purpose: Build a culture of measurable impact where data informs decision-making and marketing investments produce measurable results and sustainable growth.

Responsibilities:
Ensure KPIs and performance dashboards across all brands and platforms are built, maintained, and utilized.
Translate insights into actionable strategy for Campaigns and Digital teams.
Oversee campaign measurement, attribution modeling, and ROI analysis.
Lead audience research, market analysis, and segmentation strategy.
Guide annual planning through data-driven forecasting and modeling.
Partner with internal departments to align growth goals.

Campaigns

Purpose: Design and execute integrated campaigns for every brand/product that moves audiences along the engagement pathway — from awareness to involvement to investment.

Responsibilities:
Ensure enterprise-wide campaign frameworks and planning processes and implemented and utilized.
Oversee multi-channel marketing campaigns for all HMG brands.
Ensure consistent messaging and voice across broadcast, digital, PR, events, and donor initiatives.
Align campaign strategy with audience growth and donor engagement goals.
Establish post-campaign reporting standards.
Strengthen internal collaboration between teams.
Oversee public relations strategy.

Digital

Purpose: Drive measurable audience, prospect, and donor growth through digital content and channels.

Responsibilities:
Lead digital growth strategy across web, apps, streaming, email, text, paid media, and emerging platforms.
Optimize customer journeys and conversion funnels.
Oversee paid digital advertising strategy and vendor partnerships.
Align SEO, search, app growth, and audience acquisition strategies.
Ensure marketing automation and CRM integration.

Ministry Engagement

Pray for coworkers in team meetings.
Use Christian principles to work through conflict.
Participate in our listener Support Drives and pray for donors by phone as needed.
Participate in bi-weekly ministry-wide prayer huddles

Requirements

• Education: Bachelor’s degree in marketing, Business, Communications, or related field; or work experience equivalent.
• Experience: 7-10 years of progressive marketing leadership experience.
  Experience leading multi-channel marketing teams.
  Proven success in building performance-driven marketing organizations.
  Strong background in both traditional and digital marketing.
  Demonstrated success scaling audience or customer growth.
  Experience managing multi-million-dollar marketing budgets.
  Experience in mission-driven or nonprofit organizations preferred
• Demonstrated Faith: Committed to a personal relationship with Jesus Christ
  Grounded spiritually and biblically literate
  Comfortable praying for co-workers in team meetings, leading spoken prayer, and participating in ministry prayer meetings and Bible studies
  Live Christian principles defined by the ministry’s Statement of Faith & Biblical Beliefs
  Participate in on-air fundraisers and prays for donors as needed
  Passion for leveraging the HMG’s media platforms for evangelism and discipleship
  Exhibit a strong moral character
  Active member of a Bible believing local church
• Knowledge, Skills And Abilities: Enterprise strategic thinking.
  Strong analytical and financial acumen.
  Deep understanding of digital marketing ecosystems.
  Ability to translate data into action.
  Executive-level communication skills.
  Experience leading through change.
  Strong team building and talent development skills.
  Project and campaign governance expertise.
  High emotional intelligence and collaborative leadership style.
• Supervisory Responsibilities: Immediate supervision over a unit, section, or department.
  Recommends candidates for hiring, termination;
  prepares and conducts performance appraisals and salary reviews and applies company policies.

Non-Essential Functions

Other duties as requested.