VP of Marketing

About the role

The VP, Marketing will lead UnitedMasters' social media strategy, build a strong brand, and manage the marketing budget to attract and engage both artists and brands.

Responsibilities

• Turn UnitedMasters' social channels into a defining advantage for the company
• Lead a culturally fluent, fandom-native social strategy
• Define and refine UnitedMasters' brand
• Create and execute a 360 marketing strategy
• Own the marketing budget across channels
• Develop product positioning and messaging
• Partner with artist services and the music team
• Define creative briefs and review concepts and assets
• Manage cross-functional marketing teams

Requirements

• 10+ years of marketing leadership
• Experience growing consumer mobile, web, and/or enterprise-SaaS products
• Experience managing both qualitative and quantitative customer research
• Strong management experience leading cross-functional teams
• High intellectual horsepower, comfortable with spreadsheets and creative
• Empathy and curiosity for artist and brand customers
• Startup mentality

Qualifications

• Music, creator economy, or marketplace experience
• International marketing experience
• Experience working closely with an in-house or external creative agency