VP of Marketing

Key Responsibilities

• Define the multi-year global marketing strategy and roadmap, aligning brand, demand generation, and GTM investments with overarching company objectives
• Build an AI-Native Marketing Function: Design, deploy, and scale modern AI agents, automated workflows, and systems to execute high-impact marketing operations efficiently as the company grows
• Pipeline & Demand Generation Ownership: Take end-to-end executive accountability for the inbound engine—from traffic generation, conversion, and lead qualification through to sales handoff—to hit key pipeline targets
• Product-Led Growth (PLG): Build and optimize self-serve and usage-driven growth motions for API-first financial products to complement top-down enterprise sales initiatives
• Brand Positioning & Category Leadership: Establish a category-defining brand strategy and compelling technical narrative that resonates with developers, engineering leaders, and key business decision-makers
• Multi-Channel Strategy: Lead direction and execution across digital performance, technical content, and industry events, ensuring quantitative rigor across all channels
• Executive & Cross-Functional Alignment: Collaborate closely with Sales and Product leadership to align messaging, produce sales enablement assets, and support major product launches
• Performance Measurement & Reporting: Define executive- and board-level KPIs, establishing reporting frameworks that map marketing investments directly to pipeline generation and revenue outcomes

Requirements

• Leadership Experience: 8+ years of progressive marketing leadership experience, including proven experience building and directing teams or functions within B2B technology, fintech, or payments
• Domain Expertise: Strong background marketing in stablecoins, banking-as-a-service (BaaS), cross-border payments, or emerging financial infrastructure
• Selling & Scaling: Track record of building a marketing engine from an early stage into a mature, high-performing function, including hands-on experience utilizing modern, AI-native frameworks and operational tools
• Technical Audience & PLG Fluency: Proven success marketing API-first or developer-facing products, with deep experience in product-led growth strategies and technical positioning
• Inbound & Demand Generation Excellence: Strong expertise in designing, measuring, and optimizing multi-channel inbound engines
• Entrepreneurial Mindset: Highly autonomous and adaptable leader capable of setting strategy and creating infrastructure in fast-moving, high-ambiguity environments

Benefits

• Competitive executive base salary with performance-aligned incentives
• Comprehensive health, vision, and dental coverage
• Generous equity package in a high-growth, venture-backed enterprise
• Flexible/remote work arrangement
• Professional development allowance and career growth opportunities within an expanding international fintech environment