VP of Marketing

About the role

Join Mariner Finance, a company that has provided customers with creative, flexible, and convenient lending options since 1927. As a key member of our team, you will lead the strategy of marketing investments and optimization of new customer acquisition and customer expansion across all marketing channels.

Responsibilities

• Develop, execute, and continuously optimize a multi-channel acquisition strategy across direct mail, lead generator platforms, and SEO/SEM.
• Implement and oversee campaign automation, audience segmentation, trigger-based journeys, and reporting in Salesforce Marketing Cloud (SFMC).
• Collaborate with product and data science teams to identify key customer segments, lifecycle triggers, and product fit opportunities.
• Implement a robust testing framework to drive campaign conversion lift and efficiency.
• Lead the design and optimization of cross-sell and upsell campaigns, and partner with internal teams and external agencies to refine targeting, offers, and channel mix.
• Evaluate effectiveness of spend and manage marketing budgets based on performance metrics such as CAC, ROI, conversion rate, and payback period.
• Implement and ensure tracking of key metrics, and develop dashboards and attribution models.
• Conduct regular business reviews, and provide performance and forecast reporting on a regular basis, translating data into actionable insights for leadership and cross-functional teams.
• Partner with various teams to build and execute clean and actionable data feeds between CRM and SFMC.
• Collaborate with compliance and legal to maintain marketing integrity in a regulated environment.
• Support continuous improvement of the customer journey experience within SFMC.
• Responsible for managerial matters such as performance appraisals and goal setting, promotions, salary recommendations, and terminations.
• Promote the professional growth and development of team members by sharing knowledge, mentoring, and providing consistent, actionable feedback.

Requirements

• Bachelor’s degree in Marketing, Statistics, Business, or a related field.
• Ten (10) years of experience in marketing performance, acquisition, or growth marketing, with ownership of marketing budget, customer LTV, and customer lifecycle.
• Minimum of five (5) years of experience leading a team, working in capacities with decision-making authority, coordinating and delegating multiple responsibilities, and managing operations activities.
• Proven success optimizing multi-channel marketing spend in direct mail, lead generation, SEO/SEM, and email.
• Advanced analytical and quantitative background; proficiency with data visualization and attribution tools.
• Highly proficient with Microsoft Office Suite and CRMs.
• Hands-on familiarity with Salesforce Marketing Cloud and marketing automation workflows.
• Experience managing or collaborating with agencies and vendor partners.
• Strong decision-making, problem-solving, and negotiation skills.
• Ability to foster strong relationships, influence, coach, and partner with all levels across the organization.

Preferred Qualifications

• MBA or advanced degree in related field.
• Experience within financial services, fintech, or consumer lending.

Pay

USD $150,674.69 - USD $215,000.00 per year.

Schedule

Work hours will depend on the business hours of the time zone serviced, and may be subject to change to address business needs.