VP of Marketing

About the role

In this role, you will:

• Cost-effectively scale subscriber growth by identifying the highest-leverage acquisition channels and launching or optimizing new channels with demonstrable results.
• Drive qualified advertiser pipeline within TLDR's core ICP and enterprise segments through targeted demand generation, ABM programs, and marketing campaigns that surface high-intent prospects to the sales team.
• Build marketing and sales collateral including case studies proving ROI for advertisers like AWS and Vercel, audience insights packages, and competitive positioning materials that directly accelerate deal velocity.
• Shape brand identity across all 12 newsletters — maintaining TLDR's trusted voice while giving each vertical room to resonate authentically with its distinct technical audience.

Key metrics you'll own

• Subscriber Growth & LTV/CAC Ratio — maintaining a healthy margin between acquisition cost and ad revenue per subscriber while accelerating growth
• B2B Pipeline Velocity & SQL Volume — building a predictable inbound engine where brand authority drives high-intent sponsorship leads, measured by SQLs and sponsorship revenue influenced by marketing

Requirements

• 7-10+ years in Growth or Product Marketing, with 2–3+ years of management experience
• Experience in the $10M–$100M revenue range - you've seen what it takes to scale past early product-market fit but you're not so far removed from execution that you've forgotten how to do the work
• Growth or product marketing background rather than primarily brand marketing - we need someone who leads with data, experiments, and pipeline impact
• Comfortable as a player-coach - our marketing team is currently 3 people, so you'll be building and executing alongside your team, not purely directing
• Experience marketing to technical audiences - you know how developers and engineers think and what earns their trust
• Ideally held a B2B revenue or pipeline quota - you understand what it means to be accountable for pipeline numbers, not just awareness metrics

Qualifications

• Content marketing experience
• Brand marketing experience
• Experience managing and vetting agencies and freelancers
• AI proficiency

What Success Looks Like In Your First 6 Months

• Maintain or increase subscriber growth rate while holding or improving blended CAC
• Increase top-of-funnel leads from strategic accounts
• Deliver effective sales collateral and positioning that the sales team actually uses
• Establish a cohesive, scalable brand identity across all newsletters

About You

• 7-10+ years in Growth or Product Marketing, with 2–3+ years of management experience
• Experience in the $10M–$100M revenue range - you've seen what it takes to scale past early product-market fit but you're not so far removed from execution that you've forgotten how to do the work
• Growth or product marketing background rather than primarily brand marketing - we need someone who leads with data, experiments, and pipeline impact
• Comfortable as a player-coach - our marketing team is currently 3 people, so you'll be building and executing alongside your team, not purely directing
• Experience marketing to technical audiences - you know how developers and engineers think and what earns their trust
• Ideally held a B2B revenue or pipeline quota - you understand what it means to be accountable for pipeline numbers, not just awareness metrics
• Content marketing experience
• Brand marketing experience
• Experience managing and vetting agencies and freelancers
• AI proficiency