Director of Marketing
About the role
We are seeking a Director of Marketing to lead Citizen's marketing efforts. Citizen is the #1 safety app in the U.S., distributing thousands of user-generated videos daily to keep communities informed and empowered. Our mission is to provide real-time visibility into safety incidents across North America.
Responsibilities
Lead go-to-market strategy for new feature launches, product moments, and city expansions, coordinating across paid, organic, and press to bring Citizen to new audiences.
Support and grow strategic partnerships, identify new co-marketing and distribution opportunities, and serve as the marketing lead on deals that require cross-functional coordination.
Own ad hoc projects and initiatives as the business evolves, from rebrands to research sprints to new channel experimentation, with the range and judgment to prioritize without being told what matters.
Full ownership of paid install campaigns across Meta, TikTok, and Apple Search Ads with agency support.
Manage budget allocation across broad top-of-funnel campaigns and targeted new market launches.
Own creative testing frameworks, optimization cadence, and cross-channel attribution.
Manage relationships and performance across three external agency partners, including budget accountability and creative output quality.
Manage billing, payment systems, relationship management, and quality tracking for an ongoing creator roster.
Design and maintain the AI workflows that power the marketing operation: automated creative variants, real-time content monitoring, competitive intelligence, creator communications, and more.
Qualifications
A proven leader with 6 to 8+ years in marketing and a track record of owning channels end-to-end, managing people, and knowing when to delegate and when to get in the weeds.
Analytical and numbers-driven. You know what success looks like before a campaign launches, you track it while it runs, and you can tell the story of what happened and why when it's over.
Strong visual instincts, fluent in design and video, and knows how to give creative direction that actually lands.
Thrives in fast-paced environments, makes confident decisions without a complete picture, and does not need things to slow down to do good work.
A strong writer across formats, from a punchy social caption to a sales one-pager to an executive brief.
Genuinely fluent in AI for marketing. Has rebuilt workflows around it, knows what the tools can and can't do, and is always paying attention to what's next.
A news junkie who follows what's happening in real time, understands how cycles move, and knows how to connect Citizen's story to the moment.