Director of Marketing

About the role

The Director of Marketing is a strategic and execution-focused leader responsible for translating Westerra's business goals, brand platform, and growth priorities into integrated marketing strategies that drive measurable results.

Responsibilities

• Develop and execute integrated marketing strategies aligned with Westerra’s enterprise goals, brand platform, and Measurements of Success (MOS).
• Lead marketing initiatives that support membership growth, loan growth, deposit growth, and Primary Financial Institution (PFI) behaviors.
• Translate business priorities, market insights, and member behaviors into actionable marketing plans and campaigns.
• Partner cross-functionally with Retail, Lending, Operations, Strategy, and Digital teams to drive alignment and execution.
• Identify opportunities to improve marketing effectiveness, member engagement, campaign performance, and operational efficiency.
• Lead strategic change initiatives that strengthen marketing capabilities, processes, and organizational impact.
• Oversee development and execution of integrated campaigns across digital, paid media, lifecycle marketing, retail, community, and internal channels.
• Ensure consistent activation and stewardship of Westerra’s You Can Do Money brand platform across all member touchpoints.
• Drive marketing strategies that deepen member relationships and position Westerra as a trusted financial partner.
• Guide campaign optimization through performance analysis, testing, reporting, and continuous learning.
• Support product launches, promotional campaigns, and strategic growth initiatives with clear go-to-market planning.
• Lead, mentor, and develop marketing team members while fostering a culture of accountability, creativity, collaboration, and learning.
• Provide clear prioritization and direction across marketing initiatives to ensure focus on high-impact work.
• Build strong partnerships with internal stakeholders, external agencies, media partners, and vendors.
• Influence executive leaders and cross-functional teams through strategic communication, storytelling, and business insight.
• Foster alignment between brand strategy, member experience, and operational execution.
• Establish and manage marketing performance reporting tied to organizational MOS and campaign KPIs.
• Oversee marketing planning processes, workflows, budgets, timelines, and resource allocation.
• Partner with martech and analytics teams to improve attribution, campaign measurement, CRM integration, and member insights.
• Ensure marketing programs are scalable, measurable, and aligned with enterprise priorities.
• Support development of marketing governance, operational processes, and strategic planning frameworks.
• Elevate Westerra’s brand narrative internally and externally through compelling storytelling and strategic communication.
• Develop presentations, executive updates, reports, and campaign narratives that simplify complexity and demonstrate impact.
• Cascade marketing priorities, wins, and insights across the organization to build visibility and alignment.
• Help bring Westerra’s beliefs and culture framework to life through meaningful marketing experiences and communication.

Qualifications

• 10+ years of progressive leadership experience in marketing, brand strategy, advertising, growth marketing, or integrated communications.
• Bachelor’s degree in Marketing, Communications, Business, or related field required; Master’s degree preferred.
• Strong understanding of brand strategy, digital marketing, campaign management, lifecycle marketing, and performance measurement.
• Experience leading cross-functional initiatives and influencing executive stakeholders.
• Financial services or highly regulated industry experience preferred.

Skills and Abilities

• Proficient in Microsoft Office and marketing technology platforms.
• Strong verbal, written, and executive communication skills.
• Strategic thinker with ability to connect long-term vision to day-to-day execution.
• Ability to simplify complexity and translate data into actionable insights.
• Strong organizational, prioritization, and project management skills.
• Demonstrated ability to lead teams through change and growth.
• Ability to influence across teams, business units, and executive leadership.
• Accountable for achieving results and metrics tied to organizational growth objectives.
• Strong understanding of integrated marketing strategy, performance measurement, and member engagement.
• Ability to manage multiple priorities and competing deadlines while maintaining quality and focus.
• Builds collaborative relationships across the organization and external partnerships.
• Develops team effectiveness measures and supports talent development across assigned functions.
• Demonstrates learning agility, curiosity, and continuous improvement mindset.

Work Environment

Typically, a dispersed, flexible team environment both on Westerra campus (at least 2x/week) and remote. Employees must reside in Colorado or be willing to relocate prior to starting employment. Residency is required for payroll and state tax purposes.

Physical Requirements

Office environment: Works primarily at a desk.
Travel Requirements: Up to 15% travel within the Denver Metro area.

Benefits

• Three health plans through UMR that offer a variety of coverage options, including HSA and FSA options.
• Two dental plans through Delta Dental.
• Basic life and AD&D insurance, short-term disability and long-term disability.
• 20+ days of paid time off (PTO) per year.
• Anniversary time off that consists of 1+ days of paid leave for each anniversary year (PLAY).
• 16 hours of volunteer time off (VTO) per year.
• Up to 2% off the rate on a new Westerra mortgage, applicable to primary residence, second home, or investment property.
• Up to $5250 per year for educational reimbursement.
• 4 weeks of paid parental leave.
• Mental health resources including an Employee Assistance Program (EAP).
• Individualized learning and development programs.