Director of Marketing

Position Overview

LeaderPromos is seeking a highly accountable, growth-oriented Director of Marketing to build, lead, and actively execute a scalable marketing function that drives measurable revenue impact across the organization. This role is designed for an entrepreneurial leader who thrives in a “build-and-execute” environment. You will not only define strategy but also directly contribute to execution—developing campaigns, optimizing systems, and driving results. You will serve as a critical partner to Sales and Leadership, while also building the right team, infrastructure, and processes to support long-term scalable growth.

Revenue-Driven Marketing Strategy

• Develop and execute a comprehensive, multi-channel marketing strategy aligned to company revenue goals
• Translating business objectives into measurable marketing initiatives tied directly to pipeline and sales growth
• Build annual and quarterly marketing plans with clear ROI accountability
• Establish ROI modeling frameworks to guide investment decisions and growth strategies

Strategic Campaign Development, Coordination & Execution

• Coordinate and execute comprehensive company and client marketing initiatives including campaigns, collateral, webstore content, and digital programs
• Ensure strict alignment with brand standards, governance, and client expectations
• Personally contribute to campaign development, messaging, and deployment
• Drive integrated, multi-channel execution across digital, email, content, social, and events
• Work with Sales leaders to create various branded merchandise marketing drops to engage current clients, prospects/targets, and strong vertical markets

Content Strategy, Distribution & Alignment

• Develop and execute content strategies that align with brand positioning and target audience needs
• Oversee content distribution strategies to maximize reach, engagement, and performance
• Ensure all content is data-informed, on-brand, and aligned with client marketing standards
• Continuously analyze content performance and optimize distribution channels

Sales Alignment & Revenue Enablement

• Partner closely with Sales to align on pipeline targets, lead quality, and conversion strategies
• Develop marketing programs that support both new business acquisition and current client growth
• Enable sales teams with tools, messaging, and campaigns that accelerate deals, opportunities, and sales presentations
• Establish feedback loops to continuously improve lead quality and campaign effectiveness

Performance Tracking, Data Analysis & Optimization

• Establish, track, and continuously refine key performance indicators (KPIs) across all marketing efforts
• Lead performance tracking, A/B testing, and campaign optimization initiatives
• Identify actionable insights from data to improve efficiency, conversion rates, and ROI
• Build dashboards and reporting frameworks that provide clear visibility into performance via HubSpot, Google Analytics, and other data platforms as needed

ROI Modeling & Growth Optimization

• Define and implement ROI metrics across all campaigns and marketing initiatives
• Analyze performance data to inform strategic decisions and optimize spend allocation
• Develop and execute strategies that increase marketing efficiency and drive revenue growth
• Continuously improve Marketing Return on Investment (MROI) across channels including creating new ideas for establishing stronger ways to connect with large Fortune 500 companies

Marketing Technology & Systems Optimization

• Leverage and optimize CRM, e-commerce platforms, and marketing automation systems (e.g., HubSpot)
• Build scalable workflows that enhance lead generation, nurturing, and conversion
• Ensure full utilization of marketing technology stack to maximize output and efficiency
• Identify and implement new tools that improve performance and scalability

Budget Management & Forecasting

• Partner with the VP of Brand to manage marketing budgets and forecasting with precision
• Ensure disciplined financial oversight and alignment with business priorities
• Optimize allocation of resources to maximize ROI within budget constraints
• Track performance against budget and adjust strategies proactively

Project Management & Operational Execution

• Oversee complex marketing initiatives using project management tools (e.g., Monday.com)
• Maintain accurate and actionable marketing calendars across company and client programs
• Ensure timelines, deliverables, and cross-functional coordination are executed flawlessly
• Improve operational efficiency through process development, standardization, and documentation for departmental success

Team Building & Talent Development

• Assess organizational needs and hire the right talent to build a well-rounded marketing team
• Define roles across key functions including demand generation, content, digital, and analytics
• Foster a performance-driven culture rooted in accountability and execution
• Mentor team members while maintaining hands-on involvement in marketing initiatives

Best Practices, Innovation & Trend Management

• Research and apply best-in-class marketing practices and methodologies
• Continuously evaluate emerging trends, tools, and technologies
• Utilize new AI software within HubSpot and others available to reduce resources and speed up marketing actions
• Integrate new strategies into marketing programs to maintain competitive advantage
• Drive innovation while ensuring practical, results-focused execution

Brand & Market Positioning

• Strengthening LeaderPromos’ brand presence and differentiation in the marketplace
• Develop a stronger sales presentation for large client opportunities along with basic information about “why LeaderPromos” accessible to the sales teams
• Ensure consistency across all messaging, channels, and client touchpoints
• Identify market opportunities and competitive positioning strategies

Marketing KPI Ownership & Success Metrics

• Revenue & Growth
• Pipeline contribution and growth rate
• Customer acquisition cost (CAC)
• Marketing Return on Investment (MROI)

Why LeaderPromos?

• Make a measurable impact on a growing, purpose-driven organization
• Influence executive-level sustainability strategy
• Work alongside passionate and collaborative teammates
• Help shape the future of responsible business within our industry
• Grow your career while contributing to meaningful environmental and social outcomes

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