VP of Marketing

About the role

The Vice President of Marketing & Communications is responsible for building and leading the first dedicated Marketing & Communications department. This executive leads the development and execution of a fully integrated marketing strategy encompassing brand identity, digital marketing, content strategy, campaign management, public relations, and corporate communications, at both the enterprise and individual community levels.

Responsibilities

• Build and lead Marketing & Communications department from inception, including establishing team structure, workflows, tools, vendor relationships, and departmental infrastructure to support long-term organizational growth.
• Develop, implement, and continuously optimize an enterprise-wide integrated marketing strategy encompassing brand identity, digital marketing, content marketing, paid and organic campaigns, public relations, social media, and corporate communications.
• Own and direct all digital marketing efforts, including SEO/SEM, email marketing, paid media, social media strategy, website content, and online reputation management, ensuring consistent brand voice and measurable performance across all channels.
• Define and articulate value proposition across distinct audiences; including investors, residents, prospective employees, community partners, and policymakers; developing tailored messaging frameworks and content strategies for each.
• Builds and maintains relationships with owners, investors, elected officials, community leaders, media professionals, and regulatory agencies.
• Plan and execute integrated marketing campaigns; aligned with company growth objectives, including lead generation, brand awareness, community lease-up support, and thought leadership initiatives.
• Designs and executes a comprehensive Marketing & Communications department business plan aligned with the Company's overall business plan and strategic direction.
• Establish, track, and report on key marketing performance metrics and KPIs, including brand awareness, digital engagement, campaign ROI, lead generation, and occupancy support; use data-driven insights to continuously optimize strategy and investment.
• Recruit and develop internal staff and external vendor/supplier resources to support and extend the capacity of the Marketing & Communications team.
• Provide direction and leadership to the Marketing & Communications team. Develops and implements training and advancement opportunities. Evaluates team members' performance, including completion of quarterly performance dialogues.
• Develop and oversee a comprehensive content strategy, including editorial planning, brand storytelling, thought leadership content, case studies, and multi-channel content distribution; maintain brand standards and messaging consistency across all output.
• Maintain effective operations of the Marketing & Communications department, including budgeting and planning.
• Identify and execute earned media opportunities; cultivate relationships with journalists, industry publications, and influencers to secure proactive press coverage and manage public narrative.
• Maintain current knowledge of federal, state, and local regulations governing the marketing and leasing of affordable housing properties, ensuring all marketing practices, materials, and communications remain fully compliant.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field required.
• Minimum of 10 years of progressive marketing and communications experience, with at least 5 years in a leadership role; experience in real estate, affordable housing, or property management a plus.
• Demonstrated experience building or scaling a marketing department or function; proven ability to lead and grow high-performing teams.
• Master's degree or MBA a plus.

Skills

• Deep expertise across the full marketing mix: brand strategy, digital marketing (SEO/SEM, paid media, email, social), content marketing, campaign management, and public relations.
• Strong written and verbal communication skills, including the ability to craft compelling narratives and present complex strategies clearly to executive leadership, boards, and external stakeholders.
• Proven ability to develop and present marketing strategies and performance results to C-suite leadership, ownership groups, and board-level audiences.
• Creative and strategic thinker with the ability to translate brand vision into compelling campaigns and tangible business outcomes.
• Data-driven decision-maker with proficiency in marketing analytics platforms, CRM tools, and marketing automation systems; comfortable using performance data to optimize campaigns and inform strategy.
• Highly collaborative leader with strong cross-functional communication skills; able to build trust and alignment with internal teams, ownership, and external partners.
• Exceptional organizational skills with the ability to manage multiple campaigns, projects, and priorities simultaneously in a fast-paced, entrepreneurial environment.
• Resourceful and solutions-oriented; skilled at achieving outsized impact with lean resources and building scalable marketing infrastructure over time.
• Passionate about affordable housing and community impact; brings authentic enthusiasm for mission to every aspect of the role.
• Entrepreneurial and forward-thinking; proactively identifies emerging marketing trends, technologies, and opportunities to keep ahead of the curve.
• Polished executive presence with sound business judgment; represents with professionalism and credibility across all external and internal engagements.

Benefits

Comprehensive Benefits:

• Health, dental, and vision insurance.
• Short-term & long-term disability.
• Life insurance & AD&D coverage.
• Pet insurance.
• Paid company holidays & floating holiday of choice.
• Employee Assistance Plan for you and your family.