VP of Marketing

Key Responsibilities

• Define and lead the overarching marketing strategy, aligning brand, performance, CRM, partnerships, and sales efforts to business objectives.
• Develop and execute short- and long-term growth strategies that drive visitation, ticket sales, and revenue.
• Partner with executive leadership to shape business strategy, identify growth opportunities, and drive market expansion.
• Establish a clear, differentiated market position for SUMMIT across local, domestic, and international audiences.
• Lead the development and execution of integrated campaigns across digital, social, PR, partnerships, and experiential channels.
• Oversee brand positioning, storytelling, and creative direction to ensure a differentiated and compelling guest journey.
• Serve as executive producer for all marketing content, ensuring quality, consistency, and alignment with brand standards.
• Oversee digital marketing and CRM functions, including lifecycle marketing, audience segmentation, and personalization strategies.
• Ensure the website and ticketing ecosystem are optimized for performance, conversion, and user experience.
• Drive continuous improvement in customer acquisition, engagement, and retention through data-driven strategies.
• Lead annual and multi-year planning, aligning marketing initiatives with overall business objectives and revenue targets.
• Own marketing team’s contribution to revenue, with direct accountability for ticket sales performance and campaign ROI.
• Establish, track, and optimize KPIs across all marketing channels.
• Analyze market trends, customer insights, and campaign performance to inform strategy and improve results.
• Identify opportunities to maximize the impact of marketing investments through efficient budget allocation.
• Collaborate cross-functionally with Operations, Sales, and Events teams to support programming, partnerships, and revenue initiatives.
• Identify and develop strategic external partnerships that enhance brand visibility, cultural relevance, and audience growth.
• Manage agency and vendor relationships, ensuring high-quality execution and accountability.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 15+ years of progressive marketing experience, with leadership experience in tourism, hospitality, entertainment, or attractions.
• 5+ years of experience leading and developing high-performing teams.
• Proven track record of driving consumer engagement, attendance, and revenue growth in a high-volume, consumer-facing business.
• Experience managing annual marketing budgets in the range of $3M-$7M+.
• Experience driving local and destination-based demand within a major urban market.
• Strong executive presence with the ability to effectively communicate and influence at the C-suite level.
• Strategic and analytical mindset, with the ability to translate data into actionable business insights.
• Able to operate at both a strategic and hands-on level, with a strong sense of ownership and accountability.
• Highly organized, with the ability to manage multiple priorities in a fast-paced environment.
• Willingness to work on-site during the standard workweek, with flexibility for occasional evenings, weekends, and events as needed.