VP of Marketing

Accountabilities

• Lead the complete marketing strategy, building a revenue-focused organization that drives enterprise growth through category leadership, account-based marketing, partnerships, and data-driven execution.
• Define and execute a global marketing roadmap aligned with company growth objectives, enterprise expansion goals, and revenue targets.
• Establish and strengthen market positioning by developing compelling narratives for executive audiences and positioning the solution as an essential capability within its category.
• Serve as a strategic market voice through thought leadership, research-driven content, executive engagement, and industry influence initiatives.
• Partner closely with executive leadership, revenue teams, and cross-functional stakeholders to translate market insights into winning customer strategies.
• Own full-funnel demand generation programs with accountability for pipeline creation, revenue influence, and measurable marketing performance.
• Design multi-channel campaigns using intent data, personalized engagement, paid media, automation, and emerging AI-powered marketing tools.
• Create and scale channel and partner marketing programs that generate referral opportunities, ecosystem growth, and strategic market credibility.
• Develop and scale channel and partner marketing programs that generate referral opportunities, ecosystem growth, and strategic market credibility.
• Build a high-performing content engine across research, events, webinars, digital campaigns, and customer-facing assets.
• Own digital marketing strategy, including website optimization, SEO, AEO/GEO initiatives, conversion optimization, and content-driven acquisition.
• Establish marketing analytics and attribution frameworks that connect investment decisions to pipeline, revenue impact, CAC efficiency, and business outcomes.
• Build executive-level dashboards and use data insights to optimize resources, priorities, and growth investments.
• Recruit, develop, and manage a lean, high-performing marketing team supported by specialized external partners where needed.

  Requirements

  • A strategic and hands-on marketing executive with a strong track record of scaling B2B SaaS marketing organizations, building enterprise demand engines, and driving measurable revenue impact.
  • 10+ years of B2B marketing experience, including 5+ years in senior marketing leadership roles within B2B SaaS organizations.
  • Proven success building enterprise account-based marketing programs from the ground up with measurable pipeline contribution and revenue attribution.
  • Demonstrated experience creating and scaling channel and partner marketing programs with partner-sourced revenue as a key performance metric.
  • Deep understanding of modern enterprise marketing strategies, including ABM, demand generation, lifecycle marketing, and revenue operations.
  • Strong expertise in AI-augmented marketing workflows, including practical use of generative AI and agentic AI tools to improve productivity and execution.
  • Experience with modern MarTech ecosystems, including marketing automation, CRM platforms, intent data solutions, attribution platforms, and analytics tools.
  • Strong knowledge of digital growth strategies beyond traditional SEO, including Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).
  • Experience leading international market expansion initiatives and navigating localized business or regulatory considerations.
  • Ability to build attribution models, analyze performance data, and make investment decisions based on measurable business impact.
  • Strong executive communication skills with the ability to influence CEOs, revenue leaders, product teams, and external partners.
  • Prioritization and execution mindset with experience launching enterprise campaigns, partner initiatives, and market positioning strategies.

  Benefits

  • Remote-first and flexible work environment.
  • Competitive compensation package with equity opportunities and comprehensive total rewards.
  • Flexible vacation policy, paid sick time, volunteer time off, and paid parental leave.
  • Wellness programs and employee support initiatives.
  • Opportunity to work in a high-growth environment with significant ownership and impact.
  • Ability to shape marketing strategy, team structure, and company growth initiatives.
  • Collaborative culture focused on inclusion, innovation, and professional development.