VP of Demand Generation

About the role

You’ll lead the strategy, performance, and execution of the company’s demand engine across integrated campaigns, paid media, web, events, and field. You’ll partner shoulder-to-shoulder with Sales and RevOps on the full funnel, grow and shape your team to accelerate our growth, and report to the CMO.

Responsibilities

• Own the demand-gen → revenue engine end to end: set the strategy and grow marketing-sourced qualified pipeline
• Build a repeatable, AI-native demand system that compounds, not a calendar of one-off campaigns and events
• Lift pipeline contribution from teams embedding voice at scale
• Bring cost-per-opportunity down while holding or improving lead quality
• Tighten the experiment-to-learning loop: run structured experiments per quarter, each with a documented readout that changes the next bet
• Partner with Sales and RevOps to lift lead → opportunity → closed-won conversion
• Build and develop the team: hire, level, and grow an inclusive, high-performing revenue marketing org
• Stand up attribution and reporting that gives the exec team and board a clear line of sight from spend to revenue
• Own the full revenue funnel cross-functionally (Sales, Product, RevOps) — not just top-of-funnel MQLs

Requirements

Minimum Skills, Knowledge, & Capabilities:

• Operates AI-native: designs human+AI demand-gen workflows as the default operating mode, not occasional AI use
• Builds systems that eliminate recurring work (campaign ops, lead routing, reporting) instead of re-solving them every quarter
• Reasons from first principles: rebuilds a leaky funnel rather than spending more to scale it
• Develops and holds a team of managers and ICs accountable; owns results, hiring, and the bar for the function
• Owes a budget and allocates it to the highest-leverage bets; goes deep where Deepgram wins rather than wide
• Turns pipeline and revenue data into a clear, honest narrative for executives and the board
• Owns the full revenue funnel cross-functionally (Sales, Product, RevOps) — not just top-of-funnel MQLs

Preferred Qualifications

• 12 or more years of experience in B2B SaaS marketing, including senior leadership in growth/demand generation/revenue marketing
• Has scaled marketing for a developer-first / API / technical B2B product
• Driven pipeline and revenue in both product-led and sales-led environments
• Built or owned an AI-native marketing workflow or system before, not just used AI tools occasionally
• Fluency with a modern revenue-marketing and analytics stack (marketing automation, attribution, intent/ABM tooling)