VP, Demand Generation

For our client, we are seeking a VP, Demand Generation to join the team of a leader in the Technical Services space. This leadership role will shape a scalable demand generation engine that drives qualified pipeline and supports revenue growth. You will partner closely with Sales, Product Marketing, and executive stakeholders to align channel strategy, messaging, and business outcomes. The position also calls for a data-driven operator who can build, mentor, and inspire a growing team while translating performance insights into clear strategic action. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $160,000 – $200,000 annually Responsibilities Own and optimize marketing-sourced pipeline creation and efficiency metrics Architect and manage integrated demand generation programs across multiple channels Lead, mentor, and develop a high-performing demand generation team Launch and optimize the company's inaugural account-based marketing program Oversee demand generation budget, forecasts, and ROI tracking Scale successful channels and test new approaches to create repeatable strategies Collaborate with Sales to align pipeline goals and revenue outcomes Translate complex data analyses into executive-friendly narratives Qualifications 10+ years of B2B SaaS demand generation experience and 3+ years in a senior leadership role Proven success building scalable demand generation teams that achieve pipeline and revenue targets Experience developing strategies for high-ASP products and complex buying committees Experience collaborating with Product Marketing on effective, personalized messaging Strong analytical skills with a focus on pipeline data and trends Skilled in designing multi-channel marketing programs, including paid and ABM strategies Exceptional communication skills with a talent for data-driven storytelling at the executive level Benefits Full-time, permanent position with stock options Comprehensive health and benefits package Unlimited paid vacation RRSP matching program Flexible working arrangements with hybrid and remote options across North America Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.