VP, Demand Generation

About the role

For our client, we are seeking a VP, Demand Generation to join the team of a leader in the Consumer Technology space. This leader will own the global demand engine, shaping campaigns that move prospects from awareness into meaningful sales conversations. The role will partner closely with Sales and Finance to set pipeline targets, allocate budget, and defend performance with clear funnel metrics. It also requires building regional strategies, scaling account-based marketing, and aligning inbound and outbound sales development efforts across markets. Location: San Ramon, CA - US based candidates only, no visa sponsorship available.

Responsibilities

• Own and set the global campaign strategy from awareness to sales conversations
• Set pipeline targets and allocate budget credibly for regions and segments
• Develop international marketing strategies tailored to local behavior and sales
• Manage the demand budget to maximize pipeline-producing programs
• Drive ABM initiatives for strategic enterprise accounts, including engagement mapping
• Implement priority metrics based on intent and engagement data
• Lead global inbound and outbound sales development operations, ensuring alignment with Sales

Qualifications

• 15+ years of marketing experience with 8+ years in demand generation for B2B SaaS or enterprise tech
• Proven capability in managing demand across both Americas and international markets
• Experience leading a sales development organization or closely collaborating with one
• Demonstrated success in designing and scaling ABM programs for enterprise accounts
• Strong background in partner marketing, co-marketing programs, and MDF management
• Familiarity with managing large-scale events, including user conferences
• Expertise in funnel metrics, campaign ROI, budget allocation, and defending those metrics before Sales and Finance

Benefits

• Comprehensive health, dental, and vision coverage from day one, including 100% of employee premiums
• Access to innovative mental health support services for employees and their dependents
• Generous employee stock purchase plan
• Paid Time Off, paid volunteer hours, and 12 weeks paid parental leave
• 401k savings plan with employer matching

Pay

Compensation: $310,000 – $340,000 annually