VP, Demand Generation
About the role
and thenwith that paragraph. Next: "Position We are looking for a Vice President of Demand Generation to build and run the pipeline engine for Five9. Reporting to the Chief Marketing Officer, this leader owns global campaign strategy, account-based marketing, partner marketing, customer marketing, the full events portfolio, and the sales development organization that converts the demand those programs create. The role is measured on the whole path: response, qualification, opportunity, and pipeline that Sales is willing to forecast. This leader will partner with the Chief Sales Officer, the regional and segment sales leaders, the Partner organization, and the teams they lead. The right candidate is not a channel specialist who has spent a career optimizing paid media, and not a program manager who runs the calendar while someone else carries the number. This is closer to a general manager of demand — a leader who can set global strategy, run several teams with different rhythms and different definitions of success, and stand behind a pipeline commitment to the Sales organization every quarter. Five9 sells AI for customer experience, and we hold ourselves to the same standard we set for our customers. We expect this leader to apply AI across the demand engine — audience selection and prioritization, creative production and localization, campaign operations, sales development research and outreach, and the measurement loop that connects spend to pipeline to bookings." That's also about the role; could be part of same section. Then "Key Responsibilities" heading with bullet points. We need to extract responsibilities as list items. Let's list responsibilities: - Campaign Strategy and Integrated Demand - Own the global campaign strategy — the themes, the calendar, the channel mix, and the offer architecture that carry buyers from first awareness to a sales conversation - Set and deliver pipeline targets by region, segment, and industry, building the plans and the budget allocation that make those targets credible before the quarter starts - Build for international markets on their own terms — regional channel mix, language, local buying behavior, and the sales motions that follow - Own the demand budget end to end, with the discipline to move it toward the programs producing pipeline - Account-Based Marketing - Build and run the ABM motion for strategic and named enterprise accounts — account selection and tiering, buying-group mapping, orchestration, and creative built for a specific account - Pair ABM programs with matched sales development coverage so account engagement is followed by a human within the window it matters - Apply intent, engagement, and firmographic signal to prioritize where the team spends its time and where Sales spends theirs - Measure ABM on account progression and opportunity creation, using the metrics Sales recognizes - Sales Development - Lead inbound and outbound sales development globally, including coverage models, capacity planning, territory alignment, and quota setting in partnership with Sales and Finance - Own speed to lead and qualification standards jointly with Sales leadership, including a shared definition of a qualified opportunity - Keep campaign messaging and outbound sequences in lockstep so what a buyer reads and what a rep says are the same argument - Make sales development a talent pipeline for Five9, with a development path into sales, marketing, and customer-facing roles - Partner and Customer Marketing - Own partner marketing across the ecosystem — resellers, distributors, systems integrators, and technology alliances — in partnership with the Partner organization and the leaders who run it - Build co-marketing programs that produce partner-sourced and partner-influenced pipeline, managing MDF and joint investment with discipline - Drive expansion demand into the installed base, in partnership with Sales, Customer Success, and Product Marketing - Build the advocacy and reference engine — customer stories, references, speakers, and communities that carry more weight with buyers than anything Five9 says about itself - Events - Own the global events portfolio — company events, industry tradeshows, partner events, executive roundtables, and regional field programs - Treat every event as a campaign — pre-show targeting, on-site engagement, and follow-up that is staffed and sequenced before the event opens - Set the selection criteria for the event calendar with input from the Sales organization, and measure each investment on pipeline and cost per opportunity - Team and Organizational Leadership - Lead a global organization across several teams, and build the shared cadence, forecast discipline, and reporting that hold them together - Hire, develop, and retain leaders, and create a function that strong marketers and sales development professionals want to join and stay in - Partner across Marketing — Product Marketing, Brand and Communications, Marketing Operations, and Analytics — so campaigns are built on the right positioning and measured on the right data - Represent the demand engine to the executive team with a clear account of what is working and what changes next Now "Candidate Requirements And Experience" list: - 15+ years of marketing experience, with at least 8 years leading demand generation in B2B SaaS or enterprise technology - Experience running demand across both Americas and international markets, with a working understanding of how buying behavior, channel mix, and sales motions differ by region - Experience leading a sales development organization, or running demand in close partnership with one where SDR performance was part of the marketing number - Proven experience designing and scaling ABM programs for enterprise accounts in close partnership with Sales - Partner or channel marketing experience is highly recommended, including co-marketing programs and MDF management - Experience owning an events portfolio at scale, including at least one large owned customer or user conference - Customer marketing or installed-base demand experience is highly recommended - Expert command of funnel metrics, attribution, campaign ROI, and budget allocation — and the credibility to defend those numbers in front of Sales and Finance - Strong hands-on familiarity with the modern demand stack: CRM, marketing automation, ABM and intent platforms, sales engagement tooling, and BI reporting - Hands-on proficiency with modern AI tools and a clear point of view on how they apply to demand generation — campaign creation, audience selection, localization, outbound research, and team productivity - Bachelor’s degree required; MBA or advanced degree preferred Then "About You" bullet points (these are more like personal attributes). Could be part of Requirements or Qualifications? Might be separate "Qualifications" or "Skills". The instruction: Use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to map content accordingly. We have "About the role" (intro). Then "Responsibilities" (list). Then "Requirements" (the Candidate Requirements And Experience). Then maybe "Qualifications" (the About You bullet points). Or "Skills" (maybe AI tools, etc). But we can combine. We need to avoid filler sections. We'll include sections that have real content. We also have Work Location: hybrid, 3 days a week (T, W, TH) in Dallas office required. That's Schedule? Actually schedule is about work location/hybrid. Could be placed under Schedule section. Also mention "Work Location: This role is hybrid. 3 days a week (T, W, TH) in our Dallas office is required." That's schedule info. Also compensation: "$310,000—$340,000 USD" and mention bonus, stock, etc. That's Pay and Benefits. Benefits list: Health, dental, vision coverage, Short & Long-Term Disability, Basic Life Insurance, 401k with employer matching, mental health platform, employee stock purchase plan, PTO, company paid holidays, paid volunteer hours, 12 weeks paid parental leave. We need to include Benefits section with those items as list. Pay section: salary range and mention bonus, stock, other incentive compensation. Schedule section: hybrid, 3 days a week (Tue, Wed, Thu) in Dallas office required. We must not include boilerplate like EEO, diversity statement, privacy policy, scam warning, etc. Remove those. Now produce HTML fragment. We'll structure:
About the role
... combined intro paragraphs ...
Responsibilities
- ... each bullet maybe with sub-bullets? The instruction: Use
- for any list of duties/requirements/benefits. So we can have nested lists? Probably just top-level li; we can include sub-bullets as separate li or within same li using punctuation. Simpler: each responsibility heading as li? But they'd be headings inside li? Might be okay to have li with bold heading then colon then details. We'll keep each major bullet as li and include sub-points as separate li indented? Not required. We'll just make each bullet as li with the full text. We'll list all responsibilities as separate li. Similarly for Requirements. Qualifications: About You bullet points. Skills: maybe AI tools etc? But we already covered AI tools in Requirements. Could put under Skills: "Hands-on proficiency with modern AI tools..." but it's already in Requirements. To avoid duplication, we could put AI tools under Skills. But we need to preserve all info; we can split. Better: Requirements: years of experience, running demand across regions, leading SDR, ABM experience, partner/channel, events, customer marketing, funnel metrics, demand stack familiarity. Skills: AI tools proficiency, maybe also "Expert command of funnel metrics..." but that's more requirement. We'll decide. Let's map: Requirements (experience): - 15+ years marketing, 8+ leading demand gen B2B SaaS/enterprise tech - Experience running demand across Americas and international markets, understanding buying behavior, channel mix, sales motions differ by region - Experience leading a sales development organization, or running demand in close partnership where SDR performance part of marketing number - Proven experience designing and scaling ABM programs for enterprise accounts in close partnership with Sales - Partner or channel marketing experience highly recommended, including co-marketing programs and MDF management - Experience owning an events portfolio at scale, including at least one large owned customer or user conference - Customer marketing or installed-base demand experience highly recommended - Expert command of funnel metrics, attribution, campaign ROI, budget allocation — credibility to defend numbers before Sales and Finance - Strong hands-on familiarity with modern demand stack: CRM, marketing automation, ABM and intent platforms, sales engagement tooling, BI reporting Skills: - Hands-on proficiency with modern AI tools and clear point of view on how they apply to demand generation — campaign creation, audience selection, localization, outbound research, team productivity - Bachelor’s degree required; MBA or advanced degree preferred Qualifications (About You): - Comfortable being accountable to targets; would rather commit to pipeline number and be measured against it than be evaluated on activity - Leads breadth well; can move from ABM account review to SDR pipeline call to event budget conversation same morning and add something useful - Direct about what is not working, says plainly rather than letting a program run out the year - Builds strong partnerships with Sales; in forecast calls, knows territories, treated as