VP, Marketing - Ultra

About the role

As the VP of Marketing at Ultra Records, you will play a critical role in setting the vision, strategy, and direction for innovative, data‑driven and creative marketing across the Ultra Roster. You will oversee the marketing team, guide campaign strategy, approve budgets, and ensure marketing efforts are cohesive, measurable, and aligned with each artist's goals. You will work closely with artists and their teams — as well as with creative, digital, international, and A&R — to ensure their vision is integrated into all marketing efforts from conception to execution and will represent the marketing department in pitch meetings with potential new signings. This role reports directly to the President of Ultra Records and must be based in New York.

Responsibilities

• Lead the marketing department by contributing ideas, overseeing campaigns and guiding the team.
• Lead the development and execution of integrated marketing campaigns for singles, videos, and album releases across the Ultra Records roster.
• Drive artist development strategy in partnership with A&R, management, and creative teams — building long‑term brand narratives alongside individual release campaigns.
• Create digital and social marketing strategies, leveraging platform expertise (Instagram, TikTok, YouTube, Meta, etc.) to grow audiences, deepen fan engagement, and drive streaming demand.
• Work closely with DSP partners (Spotify, Apple Music, Amazon, TIDAL) to maximize editorial placement and promotional opportunities.
• Monitor and analyze key performance indicators including streams, playlist adds, social engagement, and audience growth — and adjust campaigns accordingly.
• Collaborate cross‑functionally with radio, publicity, creative, and sync teams to ensure cohesive, high‑impact releases.
• Manage relationships with external partners including digital agencies, influencer networks, and content creators.
• Contribute to artist pitch meetings and internal business reviews with thoughtful, data‑supported marketing perspectives.
• Manage marketing budgets efficiently, tracking spends against goals and reporting on ROI.
• Oversee the evaluation and adoption of new analytics tools and platforms (e.g., Melody IQ, Chartmetric, Luminate) as well