VP, Marketing Technology

About the role

Axos Bank is seeking a visionary and execution-driven VP of MarTech & CRM to lead our next phase of data-driven marketing transformation. This role will serve as the principal architect and owner of the marketing technology ecosystem, responsible for centralizing customer data, orchestrating journeys across channels, and enabling hyper-personalized engagement at scale.

Responsibilities

• Own and evolve the MarTech ecosystem to support omnichannel customer engagement, including Salesforce Marketing Cloud, Einstein for predictive insights, Stensul for content velocity, and other supporting platforms
• Develop and operationalize the CRM strategy that drives acquisition, onboarding, engagement, retention, and lifetime value across Consumer and Business segments
• Lead segmentation, personalization, and lifecycle automation, ensuring data integrity and behavioral targeting are embedded in every touchpoint—from email and push to on-site and in-app experiences
• Serve as the primary owner of direct communications with customers and prospects, overseeing the entire MarTech stack, defining requirements for 1st-party data collection and segmentation, and developing personalized lifecycle journeys and triggered touchpoints
• Oversee collection and management of behavioral data across web and mobile app environments, ensuring data is actionable and aligned with engagement and conversion goals
• Guide the strategic use of Tag Management Systems (e.g., Google Tag Manager) for agile deployment of tracking and data-layer integrations
• Integrate and activate data from digital advertising platforms (e.g., Google Ads, Meta Ads) to inform CRM targeting, acquisition strategies, and ROAS optimization
• Lead on-site and in-app conversion rate optimization (CRO) efforts, ensuring principles of testing, user behavior analysis, and performance insights are embedded in marketing workflows
• Leverage insights from e-commerce platform analytics to better understand engagement trends, product performance, and funnel behaviors
• Apply advanced attribution models to understand multi-touch customer journeys and ensure marketing performance is accurately tied to business outcomes
• Collaborate cross-functionally to ensure data fidelity, ongoing monitoring, and maintenance across systems; assess platform effectiveness and lead adoption of new tools
• Manage marketing technology platforms and systems, including CRM, personalization and hyper-personalized targeting, marketing automation, insights building, and analytics tools
• Partner with data teams to improve infrastructure, maintain seamless integration across databases and MarTech components, and refine requirements for multi-channel CRM initiatives
• Analyze and report on marketing data (including CRM campaign performance and broader KPIs) and tie insights to business outcomes
• Partner with marketing, sales, and product teams to align strategies and ensure effective campaign execution
• Oversee integration of MarTech solutions with CRM, e-commerce, and analytics platforms
• Build and lead a high-performing CRM & MarTech team, comprised of stateside and offshore resources, providing leadership, mentorship, and development opportunities
• Stay ahead of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness
• Champion a data-first culture and ensure ethical, compliant use of customer data (CCPA, GDPR, CAN-SPAM, etc.)

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA or technical certification (e.g., Salesforce Architect, Adobe Specialist) preferred
• 10+ years in CRM and MarTech, with at least 5 years in a leadership role overseeing cross-functional marketing technology and data initiatives
• Proven experience with centralized data warehouses, CDPs, CRM platforms (e.g., Salesforce, Braze, Tealium), and marketing automation tools
• Strong understanding of complex MarTech ecosystems and advanced analytics tools (e.g., Adobe, mParticle, GA4)
• Experience implementing and managing Tag Management Systems such as Tealium to enable scalable behavioral tracking
• Experience integrating digital advertising performance data into CRM strategies and optimizing for return on ad spend (ROAS)
• Expertise in customer segmentation, personalized marketing campaigns, and optimizing consumer journeys using behavioral and intent data
• Experience leading CRO initiatives and tying site/app behavior to conversion performance
• Familiarity with e-commerce data environments and leveraging product-level insights for marketing optimization
• Experience applying multi-touch attribution models to evaluate campaign effectiveness and guide budget allocation
• Ability to work in hybrid data environments (on-premise + cloud), bridging fragmented systems and advocating for marketing-first requirements
• Skilled in managing vendor relationships, RFPs, and building roadmap strategies for MarTech growth and adoption
• Excellent leadership and project management skills with the ability to manage cross-functional teams
• An analytical mindset with experience leveraging data to inform strategy and decision-making