VP, Marketing Effectiveness

Location: Remote (U.S.) – will consider candidates nationwide; hub-office employees are expected to work from the office three days per week.

About the role

The VP, Marketing Effectiveness manages a large, cross-client analytics team while demonstrating industry-leading capabilities, both strategically and operationally. This role takes ultimate responsibility for all work delivered by the team and ensures successful client outcomes. The VP establishes, implements, and advocates the vision and strategy for the Marketing Effectiveness discipline, both nationally and locally, while fostering excellence within the team.

Responsibilities

• Leads a cross-functional team delivering data requirements, dashboards, custom and ad hoc analyses (advertising performance, website analytics, survey design/analysis, ROI modeling, cross-channel analysis).
• Understands the client’s business and develops innovative problem-solving approaches; presents deliverables that articulate business value and impact.
• Stewards development of measurement strategies, learning agendas, and roadmaps with input from internal stakeholders.
• Empowers direct reports to own client relationships and projects.
• Maintains positive, collaborative partnerships with internal stakeholders and clients.
• Acts as the senior-most point of contact for Marketing Effectiveness, adapting to business challenges with agility.
• Exhibits strong analytical, project management, storytelling, and communication skills.
• Leads new business efforts to enable growth (new and existing accounts).
• Leads and advocates for local/national department initiatives, elevating work quality, providing training, knowledge sharing, and best practices.
• Interacts with leadership and management teams to craft and implement the vision.
• Manages performance and career growth of junior team members, including junior people managers.
• Recruits and retains high-performing individuals.
• Provides thought leadership internally and for clients; authors white papers, POVs, and other industry thought capital.
• Functions as a subject-matter expert in domains such as mobile, performance marketing, ecommerce, web analytics, or social.

Requirements

• Bachelor’s degree in Statistics, Economics, Data Science, or a related quantitative field; Master’s degree preferred.
• 12+ years in a quantitative business environment.
• 6+ years in marketing analytics with knowledge of the media planning process.
• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms.
• Strong organizational skills, political instincts, and proven leadership ability.
• Demonstrated understanding of media planning and buying, with a focus on media measurement and digital tracking, including limitations and advantages.
• Experience in data visualization (Excel, Tableau, Power BI, Datorama).
• Advanced media measurement capabilities (e.g., MMM, MTA) and planning A/B and Match Market testing.
• Proficiency in SQL, Python, or R.
• Advanced MS Office skills (Word, Excel, PowerPoint).

Pay

The annual base salary range for this position is $136,000 – $220,000. Placement within the range is based on relevant experience, knowledge, skills, and other factors permitted by law. This role is also eligible for discretionary incentive compensation.

Benefits

• Medical, vision, and dental insurance.
• Life insurance.
• Short-term and long-term disability insurance.
• 401(k) retirement plan.
• Flexible paid time off.
• At least 15 paid holidays per year.
• Paid sick and safe leave.
• Paid parental leave.
• Compliance with applicable state and local leave laws (e.g., Colorado Healthy Families and Workplaces Act).