VP, Marketing

About the role

This role is based in Brooklyn, New York with four days in-office and one day remote.

Responsibilities

• Build and scale a social presence that moves at the speed of culture
• Turn UnitedMasters' social channels into a defining advantage for the company, not a support function
• Lead a culturally fluent, fandom-native social strategy attuned to the conversations, creators, and moments shaping music and pop culture in real time
• Set UnitedMasters apart from category competitors: define a social presence and brand voice that legacy distributors can’t replicate, leveraging music, culture, and our deep artist relationships to build a moat that the rest of the category can’t cross.
• Build the team, operating model, and content engine to ship at the speed culture moves
• Partner with artist services and the music team to share artist wins consistently, turning our roster into our best storytellers
• Set and execute the strategy
• Create and execute a 360 marketing strategy to attract, retain, and engage both sides of our marketplace: artists and brands/licensors
• Own the marketing budget across channels, hitting acquisition targets and brand-building goals while meeting CAC and marketing efficiency benchmarks
• Develop product positioning and messaging grounded in user research, market insights, and a deep understanding of the platform
• Own brand, PR, and paid marketing
• Define and refine UnitedMasters' brand: how we present ourselves to artists, brands, and the broader culture, and find the right mix of brand and growth investment for our stage
• Leverage Translation's creative firepower as we scale paid media strategy across digital, offline, and emerging channels
• Own PR and communications strategy: partner with internal and external PR resources to land earned media that amplifies our cultural moments, fuels artist and brand growth, and reinforces our differentiation in the category.
• Partner with Brand Partnerships & Events to develop tentpole activations that showcase our artists, platform, and differentiation
• Be a connective thread across the company
• Serve as a thruline across product, engineering, data science, design, music, sales, and Translation, unifying our narrative and building efficient cross-functional processes
• Define creative briefs and act as a key stakeholder in reviewing concepts and assets against our marketing objectives

Qualifications

• 10+ years of marketing leadership with deep, demonstrable expertise in social media. You are a social-first marketing leader, not a generalist who happens to oversee social.
• Demonstrated ability to build and scale social channels with cultural relevance and creative ambition
• Experience growing consumer mobile, web, and/or enterprise-SaaS products, with clear results on business metrics and revenue growth
• Experience managing both qualitative and quantitative customer research
• Strong management experience leading cross-functional marketing teams; able to recruit, develop, and retain world-class talent
• High intellectual horsepower, equally comfortable with spreadsheets and great creative
• Extreme empathy and curiosity for our artist and brand customers
• Startup, do-er mentality
• Bonus:
• Music, creator economy, or marketplace experience
• International marketing experience
• Experience working closely with an in-house or external creative agency