VP, Marketing

About the role

The Vice President of Marketing supports the development and implementation of strategies and plans in all areas of marketing, communication, and brand management. The role supports and collaborates with the cross functional teams and key corporate stakeholders. Provides for the production and distribution of marketing activities. Confers with customers to evaluate and promote possibilities for improved and expanded trade and product marketing. Provides top management with market value estimates and conditions. Determines method of display. Directs sales aids, advertising promotional programs and field services. Establishes the vision, mission, values and long-term strategies for a division/department. Provides guidance and leadership to implement transformational change that has broad impact on the achievement of results for the entire organization. Expected to interact with all levels of the organization especially with top management. Ensures appropriate talent selection, organization and leadership areas of the organization. Possess knowledge to capably lead multiple teams of directors. Has ownership of budget development and monitoring of expenses. Level of signing authority established by company policy/guidelines.

Responsibilities

• Direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
• Cultivate and nurture a spirit of people centered management, collaboration, accountability, and innovation.
• Supports organization strategic planning and execution.
• Manage marketing communication, advertising, and product marketing people resources.
• Conducts research and analysis of market conditions, customer requirements and marketing effectiveness.
• Responsible for all marketing communications and press releases that properly position company and brand.
• Execute, measure, test and improve promotional campaigns for greatest impact.
• Compile lists describing product or service offerings.
• Initi