VP, Head of Product Towers Marketing

About the role

The VP, Head of Product Towers Marketing at Chubb is responsible for overseeing marketing and communications initiatives across Chubb’s North America Product Towers (Financial Lines, Surety, A&H), and developing and executing a marketing and communications strategy for Chubb’s North America Cyber and Property commercial insurance business units.

Responsibilities

• Represent the interests of Chubb’s Product Towers in formulating and executing strategic marketing/communications plans that include campaigns with a mix of direct and centralized resources, such as media/public relations, advertising, internal communications, events, digital marketing, and executive communications.
• Hands on oversight of the marketing/communication plans and campaigns related to Chubb’s Cyber and Property products and services, including differentiators, competitive positioning, value propositions, etc.
• Directly oversee the Marketing Officer for Financial Lines
• Dotted line oversight of the Marketing Officers for Surety and A&H
• Analyze and gain insight into the relevant audiences (buyers, influencers, and intermediaries) along with their actionable sub-segments, motivating factors, conversion triggers, etc.
• Determine the optimal mix of channels and tactics according to audience segments and ongoing insights
• Develop marketing strategies for new products and services that comply with current company and brand standards
• Review and evaluate existing marketing campaigns to assess performance, identify gaps and make recommendations for continuous improvement
• Regularly report on business outcomes and KPIs (leads, submission activity, agent referrals, appointments, employee engagement, etc.), identifying opportunities for improvement
• Collaborate with other North American businesses including Chubb’s large account, middle-market, small commercial, wholesale, and personal insurance segments where products or audiences overlap to create seamless experiences for customers and facilitate cross-sell opportunities
• Integrate the business-specific and local events strategy
• Maintain the departments’ budgeting practices
• Effectively manage outside agencies and vendors, as required, ensuring strict alignment with contractual budget and work product commitments

Qualifications

• 12-15+ years in a senior corporate marketing, distribution marketing, and/or communications role
• Bachelor’s degree in Marketing, Communications, or a related field required
• Insurance or Financial Services Industry experience preferred
• Proven experience in leveraging marketing tactics to drive business results
• Proven experience in managing complex, multifaced, and multilayered projects
• Proven ability to build collaborative relationships in a complex, multi-divisional, geographically dispersed business organization
• Proven ability to effectively manage professional and support staff members and outside agency resources
• Proven ability to advise senior-level corporate executives
• Superb communications skills, both verbal and written
• Results oriented, accountable
• Entrepreneurial, self-starter, and hands-on leader
• Strong ability to grasp complex issues facing the company quickly and understand the nature of the business and the competition
• Strong analytical and creative thinking skills
• Team-oriented and collaborative