VP, Go-to-Market (GTM)

Outcomes Owned

• Tactical execution by marketing, sales and customer success across our new logo, channel and customer teams.
• Consistent, differentiated positioning across the product portfolio that sales, partners, and customers can all repeat back accurately — accelerating sales performance.
• Pricing and packaging that maximizes AOV and conversion without adding friction to the buying process.
• Successful product launches that generate pipeline in the first quarter and drive adoption of new capabilities.
• Clear, timely communication of commercial changes (e.g., plans and pricing) to all stakeholders, protecting business continuity and pipeline growth.

Direct Management Ownership

• Product Marketing & Sales Enablement (team of 4-5 FTE)
• Positioning, messaging, and competitive differentiation for the product portfolio
• Pricing and packaging strategy in partnership with Product and Finance
• Sales enablement: battlecards, demo narratives, objection handling and sales training
• Launch strategy for new products, features, and pricing changes
• Content Marketing (team of 4 FTE)
• Content delivery to support the stated outcomes; including enablement materials, and content (incl. video) for the company’s Learning Management
• Content to support sales funnels; including web pages, seo / blog content and customer communications
• Customer Marketing (team 1 FTE – to be hired)
• Customer communication and advocacy
• Programs and campaigns to drive expansion pipeline
• Drive utilization metrics and support Customer Success metrics for customer health and renewal.

Cross-Functional Influence

• Demand Generation
• Channel Marketing
• Sales & Customer Success