Manager, Go-To-Market (GTM)-1

GTM Execution (PPM & Trade Marketing)

Own & Manage GTM execution timelines, launch scheduling, and readiness milestones across promotions, displays, and new item launches.

Proactively identify, manage, and resolve execution risks, dependencies, and issues across cross-functional teams.

Ensure execution cadence, vendor readiness, and on time delivery aligned to retailer requirements.

Maintain standardized GTM execution processes and status reporting to provide visibility to Sales and stakeholders.

Trade Marketing & Retail Engagement

Execute trade marketing plans, promotional calendars, and retailer-specific activations.

Support planograms (POGs), displays, prepacks, and in-store marketing execution.

Manage retailer requests including displays, samples, images, comps, and execution assets.

Led execution readiness for line reviews, previews, and key retailer meetings, ensuring materials and timing meet retailer expectations.

Serve as the primary day-to-day execution partner to Sales, providing clear communication, follow-through, and issue resolution.

Cross-Functional Coordination

Lead collaboration with Sales, Brand Marketing, Product, Creative, Digital, and external partners to deliver GTM execution.

Establish clear ownership, roles, and handoffs across execution touchpoints to minimize rework and delays.

Connect & Translate division plans to retailer-level execution.

Performance Tracking & Learnings

Own execution status tracking and retailer feedback loops across assigned retailers or programs.

Lead post-activation recaps and execution learnings to continuously improve GTM planning and execution effectiveness.

Identify trends, gaps, and opportunities to strengthen future GTM execution.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Additional Workplace Offerings (subject To Change Or Eligibility.)
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• Licenses/Certifications Reimbursements
• Corporate Employee Discounts
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company)
• Shuttle Bus Program and EZPass Support
• Vehicle Perks

Qualifications

• Education(s): Bachelor of Science (B.S): Marketing (Required)
• Experience Range III: 4 - 8 years of relevant experience or industry exposure in a related field
• Skills: Project Management, Sales Planning, Trade Marketing
• Language(s): English
• Certification(s): Not Applicable

Pay

The anticipated compensation range is $69,000.00 - $137,000.00 USD Annual

Actual compensation will be determined based on various factors including qualifications, education, experience, and location.