Go-To-Market (GTM) Associate

About The Team

Sana (now a part of Workday) is an AI lab building superintelligence for work. Our mission is to empower organizations to accomplish their goals faster by helping teams effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. Trusted by pioneering global companies and serving over 1 million users worldwide, we are looking for pragmatic dreamers to join us in reshaping how humans harness knowledge.

About The Role

The Go-To-Market team brings our cutting-edge AI products to the global market. As a GTM Associate, you will serve as the crucial first touchpoint for stakeholders at leading global organizations. This is a highly strategic, individual contributor role focused on sourcing high-value deals and building a robust sales pipeline. You will work closely with our leadership team to navigate an unprecedented market, shape our go-to-market motion, identify emerging trends, and set the blueprint for scalable growth.

Responsibilities

• Drive Pipeline Generation: Act as the initial point of contact for prospective enterprise clients, executing lead generation, qualification, and high-value deal sourcing.
• Execute Market Strategy: Assess markets to identify emerging trends, strategic organizational needs, and opportunities where Sana’s AI solutions can add immediate value.
• Shape the GTM Motion: Collaborate with sales leadership to refine outreach blueprints, tools, and methodologies that enable global scaling.
• Build Relationships: Transform strategic insights into tangible results through relentless tactical execution and relationship-building with executive-level stakeholders.

What We Offer

• Impactful Work: Help shape the future of AI alongside brilliant minds formerly from Google, Apple, Spotify, Notion, Slack, and Databricks.
• Accelerated Growth: Swift professional development supported by continuous feedback and direct mentorship from senior leaders.
• Global Collaboration: Work alongside exceptional teammates across 5+ countries from our highly collaborative and inspiring office spaces.

Qualifications

Basic Qualifications

• 1+ years of professional experience in a commercial, sales, go-to-market, or business development role; OR 1+ years of experience in management consulting.
• Demonstrated experience in pipeline generation, client outreach, or lead qualification.
• Professional proficiency in English with excellent written and verbal communication skills.

Other Qualifications

• Preferred Experience: Prior experience working in a high-growth B2B SaaS startup environment or at a top-tier management consulting firm (e.g., McKinsey, BCG, Bain).
• Education: A Bachelor's degree or higher from a highly competitive or top-tier university.
• Strategic Execution: Proven ability to assess complex markets, identify key opportunities, and execute relentlessly to convert insights into revenue.
• Problem Solving: A "first-principles" thinker with a strong bias for action, comfortable navigating ambiguous and fast-paced environments.
• Culture Fit: Highly collaborative, inherently curious, humble, and driven by a desire to exceed goals and elevate the team around you.

Pay

The annualized base salary ranges for this role are:

• Primary Location (USA.NY.New York City.Sana): $74,000 USD - $111,000 USD
• Additional US Locations: $74,000 USD - $111,000 USD

As part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Each candidate’s compensation offer will be based on factors including, but not limited to, geography, experience, skills, job duties, and business need.

Schedule

With Flex Work, we combine in-person time and remote work. Our approach requires spending at least half (50%) of each quarter in the office or in the field with customers, prospects, and partners (depending on role). This allows freedom to create a flexible schedule that caters to business, team, and personal needs while ensuring intentional collaboration.