VP Commercial Performance, Luxury

Candidate Profile

• Education and Experience Required
• - 4-year degree from an accredited university in Business, Marketing, Hospitality or related major; MBA or advanced degree preferred
• - 12+ years of progressive leadership experience in strategy, consulting, finance, sales, marketing, or revenue management, ideally within luxury hospitality, or premium consumer lifestyle sectors.
• - Demonstrated track record of developing and executing transformational commercial strategies for global brands, with measurable impact on growth, competitive positioning, and market performance.
• - Proven ability to lead, influence, and collaborate effectively without direct authority in highly matrixed global organizations, aligning enterprise, continent, and discipline teams to drive shared outcomes.

Core Work Activities

• Define and guide a differentiated global luxury strategy that spans sales, revenue management, distribution, and demand generation/customer acquisition to drive sustainable topline performance.
• Ensuring luxury needs, insights, and customer expectations are embedded into enterprise-wide strategies, even without direct ownership of the corresponding disciplines.
• Partner with CCO’s and Continent commercial leaders ensure alignment with prioritized initiatives and support continents accountability for luxury portfolio performance.
• Align with CCOs and Luxury President to prioritize, then leverage the EPP process to gain funding and resource commitment for desired projects that will move KPIs.
• Build and maintain strong alignment across enterprise, continent, regional, and discipline teams to ensure cohesive activation of luxury commercial priorities. Serve as the leader primarily accountable for global Luxury commercial performance at Headquarters.
• Translate enterprise commercial frameworks into clear luxury-specific guidance that supports consistent global execution, while local tailoring.
• Advocate for revenue strategies, including pricing, segmentation, distribution, and premium rooms strategies, that reflect the unique dynamics of the luxury segment.
• Partner with Revenue Management on premium rooms strategy, forecasting, segmentation, and tools development.
• Influence development of commercial systems, tools, and techniques required to support luxury growth.
• Establish and communicate clear performance metrics and dashboards to monitor topline performance across brands, markets, and the luxury segment.
• Cook up and coordinate with Global Sales Organization (GSO) and continent teams to ensure global luxury sales strategies are cohesive, consistently executed, and reflective of luxury customer expectations.
• Identify, unlock, and nurture new strategic sales partnerships and high-value distribution channels tailored to luxury guest acquisition.
• Influence and partner with VP Luxury marketing on global marketing investment decisions to enhance luxury brands equity and commercial impact.
• Ensure luxury traveler insights are integrated into sales, revenue and distribution evolution efforts.
• Lead the creation, testing and roll out of clieteling efforts
• Shape strategies to accelerate acquisition of High-Net-Worth/Ultra High-Net-Worth travelers, aligned with the global luxury clienteling agenda.
• Serve as a trusted strategic advisor to luxury brand leaders, continent leadership teams, and owners on sales priorities, new opportunities, and business risks.
• Communicate prioritization and progress during standing CCO monthly meeting.
• Promote a culture of experimentation, agility, and forward-thinking across the ecosystem.