VP Brand Marketing

Responsibilities

• Define category strategy, long-term growth priorities, and business objectives for an assigned portfolio.
• Own category P&L, including revenue, profitability, financial performance, forecasting, and long-range business planning.
• Lead portfolio strategy, including brand positioning, product portfolio, pricing, and growth priorities.
• Identify consumer, customer, competitive, and marketplace opportunities to inform strategic direction and business decisions.
• Lead annual operating plans and long-range category strategies aligned with enterprise priorities.
• Champion innovation and commercialization initiatives within the assigned portfolio to drive profitable growth.
• Lead cross-functional teams to successfully execute strategic initiatives and achieve business objectives.
• Make business decisions that balance short-term performance with long-term brand and category growth.
• Build strong organizational capability by developing leaders, strengthening succession, and fostering a culture of accountability, collaboration, and continuous improvement.
• Present business performance, growth strategies, and recommendations to executive leadership.

Qualifications

• Bachelor's degree in Marketing, Business, or related field required; MBA preferred.
• 1-2+ years of progressive Brand Marketing, Brand Management, Marketing, or Consumer Packaged Goods leadership experience.
• Demonstrated success leading brands, categories, or portfolios with full P&L accountability.
• Proven experience developing growth strategies, managing brand portfolios, and delivering business results.
• Experience leading cross-functional teams and influencing strategic business decisions.
• Strong financial acumen, strategic thinking, and decision-making capabilities.
• Exceptional leadership, communication, and executive presence.