VP Branded Retail Sales

Responsibilities

• Manage and direct the Sales Directors, Sales Managers, and Merchandiser Manager, with accountability for Branded Retail Sales team Volume and Trade Budgets.
• Participate in development of the overall Branded Retail Sales strategy and objectives.
• Implement the Branded Retail Sales strategies and objectives through effective use of the Sales team and the Broker representatives.
• Develop and evaluate the Sales Directors, Sales Managers, and Merchandiser Manager on the Branded Retail Sales team.
• Evaluate the effectiveness of each food broker and develop corrective actions where necessary.
• Travel to markets to evaluate retail conditions and market execution of stated retail branded objectives.
• Participate in Customer calls as appropriate with Sales team members, and develop strong working relationships with key customer contacts.
• Work with the internal Trade Analytics team to evaluate trade funds spending and develop effective and efficient trade merchandising and marketing plans for implementation by the Sales Directors and Managers.
• Work with the internal Marketing Analytics team to develop effective market data and support materials for use in field sales efforts.
• React to change productively and perform all other duties appropriate to the position as requested by the Supervisor.

Qualifications

• Ten years minimum food broker management and/or direct sales experience required.
• Sales team management experience required.
• National and Regional Grocery Retailers/Wholesalers account management experience preferred.
• Bachelor’s degree from an accredited college or university.
• Ability to bring outstanding interpersonal skills (with excellent oral and written communication), strong intellect and problem solving skills to any discussion with colleagues and/or customers.
• Strong sales planning skills and experience with enterprise CRM systems.
• A track record of leading and developing next talent for broader roles and responsibility.