VP, Brand Management

About the role

Marquee Brands is seeking a highly experienced, strategic, and visionary leader to drive growth and accelerate the global expansion of our Fashion & Lifestyle portfolio. This role will play a critical leadership position in shaping brand strategies, unlocking new business opportunities, and maximizing long-term value across a diverse portfolio that includes BCBG, Ben Sherman, Totes, Isotoner, Motherhood, A Pea in the Pod, and Bruno Magli, while also maintaining direct leadership responsibility for the Roots brand. The Vice President will serve as the primary steward of senior-level relationships with key licensees, strategic partners, and C-suite stakeholders, ensuring alignment on growth objectives and execution. This leader will oversee global product and category strategies, identify opportunities for market expansion, and drive cross-functional collaboration to deliver sustained business performance. Success in this role requires a combination of strategic vision, commercial acumen, and exceptional relationship management skills, along with the ability to build, inspire, and develop a high-performing team. The ideal candidate will champion innovation, foster a culture of accountability and partnership, and ensure continued growth, relevance, and long-term success of the portfolio.

Responsibilities

• Create and lead strategic direction of the brands, working with internal stakeholders to map out global product and category strategies that align with the brand’s identity and values.
• Lead the global growth strategy for the vertical, accelerating licensing revenue and EBITDA through strategic brand stewardship, best-in-class partner management, innovative product development, merchandising excellence, and coordinated go-to-market execution.
• Guide marketing and creative teams to deliver a unified brand voice and communication strategy to the consumer and support initiatives.
• Identify actionable growth opportunities by leveraging market data and insight.
• Collaborate and partner with Business Development to promote our brands, strategically grow market presence with new licensees, category diversification, enhanced distribution channels and global growth initiatives.
• Partner with business development on new licensing prospects with consumer insights, marketplace analysis, brand strategy decks and pitch decks.
• Ensure whitespace opportunities are prioritized and executed against.
• Strategically drive growth across digital channels, in partnership with the internal Digital Marketplace and licensee partner teams.
• Partner with Events and Partnership activities to drive new revenue streams.
• Partner with c-suite and business development on M&A activity as needed.
• Lead and inspire a high-performing team culture grounded in accountability, collaboration, innovation, and collective success.
• Coach, mentor, and develop talent through clear performance expectations and meaningful growth opportunities.
• Foster an inclusive, entrepreneurial environment that encourages ownership, continuous learning, and cross-functional partnership.
• Champion Marquee Brands' values by modeling strong leadership, driving employee engagement, and cultivating future leaders who deliver sustained business impact.
• Lead relationships with key partners to ensure seamless collaboration across the business for internal and external stakeholders.
• Champion alignment across partners to advance brand strategies and priorities.
• Hold partners accountable to maximize category and distribution rights.
• Collaborate with partners to manage and maintain accurate forecasts and budgets on a monthly, quarterly, and annual basis ensuring alignment with financial objectives.
• Guide the partners on brand strategy, retail and marketplace execution ensuring timely deliverables and brand standards are met for commercial success.
• Partner with legal teams to understand key deal terms and ensure that material deal terms are adhered to, updated, accurately filed and are compliant.
• Oversee financial reporting and royalty tracking for all partners in coordination with Finance and AR teams.
• Confidently influence internal and executive stakeholders with executive presence.
• Demonstrated ability to distill complex data into clear,