VP, Brand Management

Responsibilities

• Meet sales and profitability targets
• Spearhead the annual business review and brand planning processes
• Serve as a catalyst to the brand's strategic initiatives, communication plans, and product innovations across all consumer touch points
• Uphold the brand's positioning by demonstrating a deep understanding of key brand traits along with an understanding of a constantly evolving retail/customer environment
• Apply consumer insights, research, and competitive intelligence to identify new opportunities and needs in the market to support the expansion, customization, and optimization of existing products and introduction of new products
• Develop compelling, marketable category concepts and stories that align with overall brand vision
• Lead execution of product marketing strategy including product architecture, pricing strategy, and SKU management
• Support Line Reviews demonstrating shopper analytics, category & department insights, POS performance metrics, planogram assessments, and internal trend information
• Promote a high performance culture by setting clear expectations and individual goals, and focus the team/company on key drivers that impact success
• Partner with Sales team to manage retailer strategies and buyer relationships
• Promote Frida products by identifying consumers' needs and wants and providing inputs to R&D to enhance current product offerings and design and develop new products

Requirements

• Bachelor's Degree in Business, Marketing, or related field
• 10-12+ years of proven experience in brand management within the consumer-packaged goods industry
• 3-5+ years of experience in a leadership/management role
• Experience in conducting, analyzing, and developing strategies based on primary research and data
• Holistic knowledge of cross functional CPG product development and management cycle
• An ability to drive innovation and brand growth
• Strong analytical skills including ability to translate findings into actionable strategies
• Nielsen and/or IRI analytics experience
• Consumer obsessed and possess strong consumer understanding
• Excellent communicator with strong written, verbal, and presentation skills
• Proficient in Microsoft Office Business Suite including PowerPoint and Excel
• Able to manage multiple projects at once and strong organizational skills
• Proactive; can operate autonomously, but also collaborate as part of a team