Volunteer: Website Redesign to Elevate a National Nonprofit’s Brand, Visibility, and Impact

About the Opportunity

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. We are seeking a skilled volunteer to partner with A Moment of Magic on a strategic website redesign that reflects the scale, impact, and future vision of our organization.

A Moment of Magic is a national nonprofit supporting the mental health of children facing medical challenges through play-based programming. As we continue to grow, our current website no longer fully reflects the depth of our work, our national footprint, or our positioning within the psychosocial care space.

Project Focus

• Redesigning our website to better communicate our mission, programs, and impact
• Creating a clean, modern, and emotionally compelling user experience
• Structuring the site to better serve key audiences (donors, hospital partners, volunteers, and media)
• Improving conversion pathways for donations, partnerships, and involvement
• Elevating storytelling and visual presentation of our work

We are open to building on our current platform or exploring a new one, depending on the volunteer’s recommendation. The goal is to create a high-impact, storytelling-driven website that positions A Moment of Magic as a leader in psychosocial support, increases visibility, and drives meaningful engagement from donors, partners, and the broader community.

Impact

Through this project, the volunteer will directly support expanding access to mental health and emotional support for medically vulnerable children. Our programs reduce isolation, foster connection, and support emotional healing for children and families navigating serious illness. A stronger website will allow us to:

• Reach more hospital and community partners
• Increase funding to sustain and expand free programming
• Recruit and engage more volunteers nationwide
• Share our model and thought leadership in the psychosocial care space

Ultimately, this project will help us scale our impact and bring moments of joy, connection, and healing to more children who need it most.

Preparation & Collaboration

The team has prepared for this project by:

• Clearly identifying target audiences and organizational goals for the website
• Gathering key materials including brand assets, program information, impact data, and visual content
• Aligning internally on positioning and messaging direction
• Outlining the core pages and structure envisioned for the site

The primary point of contact will work closely with the volunteer throughout the project. We are highly responsive, collaborative, and committed to providing timely feedback and direction. We are prepared to implement the final product immediately and integrate it into our broader communications, fundraising, and partnership strategies.

Mission

A Moment of Magic supports the mental health and wellbeing of children with serious illnesses by blending the power of play, mental health education, and community care to spark healing and resilience.