Volunteer: Website Creative Strategy

About the role

We are planning a 6-page Squarespace site that must balance universal narrative kindness stories with dedicated sections for scientific research, psychology concepts, FAQs, and resources. We are looking for a volunteer with UX content strategy, copywriting, and creative direction expertise to translate our goals into a concise site structure, messaging, and visual-direction guidance.

Deliverables

• Sitemap and navigation layout: Comprehensive sitemap and annotated navigation layout for a 6-page Squarespace website that defines page hierarchy, primary and secondary navigation labels, and recommended section structure to balance global kindness stories with pages for scientific research, psychology techniques, FAQs, and resources.
• UX copywriting and messaging: Clear, compassionate navigation labels and microcopy; sample homepage headline and subhead; page-level headings and section introductions; and a concise tone-of-voice and phrasing guide focused on trauma-informed, accessible language for people experiencing depression, stress, or grief.
• Artistic-direction brief: Refines a warm, welcoming visual identity, including recommended calming color palettes, typography guidance, imagery direction, and whitespace/layout principles to support emotional safety and inclusivity; include short examples or mock phrasing to guide imagery selection and layout decisions.

Scope

Remote, asynchronous delivery. Estimated 15–20 total volunteer hours over four weeks.

Mission

To build global psychological resilience, decrease social isolation, and foster deep human connection by combining universal storytelling with evidence-based behavioral science techniques.