Volunteer: Mission, Vision, and Messaging Review
About the Opportunity
This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. Renova Global Foundation is a Minnesota-based 501(c)(3) nonprofit working to strengthen healthcare systems in underserved communities, beginning in Liberia. As a growing organization, we have developed our mission, vision, tagline, organizational description, and core messaging, but we want to ensure these materials communicate our purpose and approach as clearly and professionally as possible.
Our organization is moving into a period of increased grant seeking, partnership development, volunteer recruitment, community engagement, and donor outreach. Clear and consistent organizational messaging is therefore increasingly important.
About the Role
We are seeking an experienced nonprofit communications, branding, or organizational strategy professional to independently review our existing materials and help us identify areas that could be strengthened. We are not seeking a complete rebranding or a new organizational direction. Rather, we want to preserve the substance of our work while improving clarity, consistency, impact, and accessibility for different audiences.
Responsibilities
- Provide a professional review of Renova Global Foundation’s existing mission and vision statements.
- Recommend revisions, where appropriate, that preserve our organizational purpose while improving clarity and impact.
- Review and refine our core organizational description and key messaging.
- Develop a concise organizational/elevator description that can be used when introducing Renova to potential partners, donors, grantmakers, volunteers, and community organizations.
- Provide recommendations for maintaining consistent messaging across our website, grant applications, presentations, fundraising materials, volunteer recruitment, and partnership communications.
- Offer a brief explanation of the reasoning behind significant recommended changes so our leadership team can make informed decisions before adopting them.
Outcomes
Success would mean that Renova has clear, consistent, professional messaging that accurately represents our healthcare-focused mission and can be confidently used across our communications and fundraising activities.
Current Mission Statement
Renova Global Foundation Mission: Renova Global Foundation strengthens healthcare systems in underserved communities by expanding access to quality care, developing healthcare professionals, and building sustainable medical infrastructure. Our work begins with expanding access to kidney care and dialysis in Liberia through an infrastructure-secured healthcare model designed to support reliable, sustainable, long-term patient care.