Volunteer: Building a Scalable Brand & Communications Framework

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections.

About the role

We are seeking a skilled volunteer to help us develop a Brand & Communications Style Guide for Striving For All that ensures consistent, clear, and compelling communication across our programs and audiences. The primary focus of this project is to:

• Clarify our brand positioning and key messaging
• Define audience segments/personas to guide communication
• Establish voice and tone guidelines with practical examples

If time allows, we would also like support in translating this into a simple, usable style guide that may include basic visual and writing standards.

We will provide our mission, program information, audience insights, and examples of materials to support the work. We are also committed to providing timely feedback to keep the project moving efficiently. By the end of the engagement, we are aiming to have a clear foundation that helps our team communicate more consistently and effectively across all channels.

Impact

This project will help Striving For All strengthen how we communicate our mission and impact as we continue to grow. A clear and consistent brand will allow us to better connect with underserved communities, build trust with partners and donors, and share our programs more effectively. By improving how we tell our story, this work will directly support our ability to expand our reach and empower more individuals through education, healthcare, and resilience-building initiatives.

Project Support

We have strong internal alignment on the importance of building a cohesive brand and communications approach, and this project has support from our leadership team. To set this project up for success, we have already:

• Gathered existing materials, including past marketing content and program information
• Identified our key audiences and overall branding goals
• Collected examples of brands and styles that resonate with us

We will come prepared with clear inputs and will ensure timely feedback and decision-making throughout the engagement. We also have a clear plan for implementation. The style guide will be shared across our team, board members, and volunteers, and will be used to guide communications across our programs, including STEM education, Girls in Technology, Art Therapy and other initiatives. Our goal is not just to create a document, but to build a practical resource that our team will actively use to strengthen consistency, storytelling, and impact.

Mission

Striving For All Mission: Striving For All empowers children in underserved communities by providing accessible, innovative education and essential healthcare services. Through creative approaches, locally tailored solutions, and technology, we build resilient communities where every child has the opportunity to thrive.

Organization Focus Areas

• Preparing Tomorrow’s Changemakers

  We believe every child deserves transformative education. Our goal is to provide innovative learning experiences that equip children with critical skills and mindsets for a rapidly evolving world. By integrating technology and fostering creativity, problem-solving, and adaptability, we empower children to thrive. Through localized solutions and community-driven initiatives, we ensure our impact is culturally relevant. We nurture curiosity, inspire hope, and strengthen community growth.

• Support Community Well-being

  We believe education thrives in healthy communities. We are committed to improving community well-being through accessible healthcare, essential resources, and health education. By addressing health challenges and promoting preventive care, we create environments where children and families can flourish. Through community-driven initiatives and localized solutions, we build resilient communities that nurture hope, inspire well-being, and empower individuals to lead fulfilling lives.