Volunteer: Content Marketing & Social Media Framework

About the role

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. Grandmothers’ Village Project is seeking to strengthen our social media presence and build greater visibility and engagement around our mission, projects, advocacy, and community work. As a volunteer‑led nonprofit, we need a clear, sustainable approach to social media and marketing pathways that can be implemented consistently without requiring significant staff capacity. We are seeking a pro bono social media and marketing professional to help us develop a repeatable content planning process and compelling messaging that reflects our identity as an Indigenous‑led organization serving marginalized elders and intergenerational communities. By the end of this project, we would like a practical, reusable content marketing and social media framework that strengthens Grandmothers’ Village Project’s visibility and helps us deepen engagement with our elders and communities while expanding our reach to professional, institutional, and philanthropic audiences.

Responsibilities

• Develop a reusable monthly content calendar with clear themes and a realistic posting schedule
• Create 15–20 ready‑to‑use posts that reflect our mission, projects, advocacy, community work, long‑term vision, and the voices and interests of the elders and communities we serve
• Strengthen our messaging so that it continues to connect with our community while also reaching potential funders, donors, professional and institutional partners, and people working in housing, community development, finance, philanthropy, sustainability, and related fields
• Identify practical ways to adapt and share content across key platforms, including LinkedIn, for different audiences
• Help us establish a simple, repeatable process that future communications volunteers or team members can continue

Qualifications

• Pro bono social media and marketing professional
• Ability to combine strategic audience development with hands‑on content creation
• Experience developing a repeatable content planning process
• Skill in crafting compelling messaging that reflects an Indigenous‑led organization serving marginalized elders
• Familiarity with LinkedIn and other social platforms for audience‑specific content adaptation
• Capability to work effectively within a volunteer‑led organization with limited staff capacity