Volunteer: Social Media Content and Campaigns

About the role

This is a volunteer opportunity with Taproot Foundation to support a 12‑week social media campaign promoting the Freedom Rides program and the Army Pink Wellness Portal across Instagram, Facebook, TikTok, YouTube, and LinkedIn. Army Pink: Pathway to Freedom is a survivor‑led initiative that funds safe rides out of domestic abuse and connects survivors with mental‑health care, education, wellness, and long‑term recovery resources. As a fiscally sponsored initiative under Charity On Top (a registered 501(c)(3) nonprofit), donations are tax‑deductible and used responsibly to support ride access and survivor safety.

Responsibilities

• Develop and execute a social media campaign for Freedom Rides and the Wellness Portal, producing campaign content and scheduling/publishing posts across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Create and publish engaging platform‑specific content (captions, images, short‑form video/clips, and post assets) tailored to each channel for the campaign.
• Repurpose existing Army Pink materials, including editing older YouTube videos into short‑form videos and clips and publishing those assets to the appropriate social channels.

Skills

• Social media marketing expertise
• Experience creating platform‑specific content (captions, images, short‑form video)
• Video editing skills for repurposing YouTube content into short‑form clips
• Familiarity with publishing and scheduling tools for Instagram, Facebook, TikTok, YouTube, and LinkedIn
• Ability to tailor messaging to a survivor‑support nonprofit audience

Schedule

This is a 12‑week volunteer commitment.