Volunteer: Social Media Content Guide & Strategy

This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections. BOTW is a new workforce development organization preparing to launch. We are looking for support in developing a clear, consistent social media presence that builds awareness, reaches young adults ages 18–24, and helps us connect with community partners, employers, and funders. As a new organization, we need a practical strategy for what to share, who we are trying to reach, and how to communicate our work in a way that is engaging, authentic, and manageable for a small team. By the end of this project, the consultant will deliver a practical Social Media Content Guide and Strategy that BOTW can use to build awareness and support its launch. Deliverables should include: - Recommended social media platforms and target audiences - Key content themes and messaging pillars - Guidance on voice, tone, and visual consistency - Recommended posting frequency and content mix - A sample 30-day content calendar - Sample post ideas and templates for youth, partners, employers, funders, and community audiences - Recommendations for increasing engagement and reach - Basic metrics BOTW should track to understand what is working Bridge Over Troubled Water Mission: Bridge Over Troubled Water (BOTW) exists to empower opportunity youth aged 18-24 in Richmond, Virginia, by equipping them with the skills, support, and experience needed to secure meaningful, family-sustaining careers. Through comprehensive training, mentorship, strategic partnerships, and work-based learning opportunities, BOTW aims to break cycles of poverty and create pathways to economic stability and personal growth.