Volunteer: Social Media Strategy to Grow Our Audience
About the role
We are looking for a social-media strategist to help us build a clear, practical plan that turns scattered posting into an intentional audience-growth strategy for our biggest campaign of the year. The goal is a real, engaged following that peaks in December, when people are ready to shop from and support survivor-owned businesses.
Responsibilities
- Assess which platforms deserve our focus and why.
- Recommend what to post, how often, and how to grow a genuine following rather than a vanity number.
- Sequence content through the fall so momentum builds toward December.
- Deliver a ready-to-execute strategy that includes a content-calendar framework and post types that move people from following to buying and giving.
Qualifications
We welcome guidance from strategists who understand how to build trust and turn attention into action. Experience with nonprofits, survivor-led organizations, or purpose-driven audiences is a plus but not required.
About Free Brands
Free Brands is a grassroots, survivor-led nonprofit creating accessible pathways for survivors of trafficking and gender-based violence to build wealth and freedom through entrepreneurship. Every new follower we earn becomes a potential customer for a survivor-owned business or a future supporter of our work.