Video Programming Coordinator
The Wall Street Journal · New York, NY · 3 days ago
Public RelationsFull-time
About the role
The Wall Street Journal is seeking a Video Programming Coordinator, based at WSJ headquarters in New York, to help strategically schedule and place video content across platforms. You must be comfortable working in a fast-paced newsroom, with work that includes breaking and daily news, and feature and enterprise stories. The ideal candidate will be strategy-minded, collaborative and exceptionally organized. You have a deep understanding of both on-site platform needs and off-site platforms, and the ability to track and translate analytics into actionable insights.
Responsibilities
- Work closely with internal stakeholders across coverage areas, programming and SEO to program and place video content.
- Coordinate cross-team workflows to streamline output and ensure content aligns with video-specific best practices and platform shifts.
- Partner with external platform representatives to consistently work on best practices and bespoke per-platform needs.
- Track and translate analytics trends (CTR, retention, velocity, V7/V30, etc.) into actionable insights and performance reviews.
- Partner with producers and journalists to provide pitch feedback and story development guidance to ensure editorial work connects with audience behavior.
- Oversee A/B testing and video packaging, including titling, thumbnail direction and metadata.
- Partner with video leadership, strategy, product and audience teams to develop distinctive video formats that resonate with audiences.
- Build relationships with the global newsroom in order to develop a more video-forward way of thinking.
- Constantly evaluate our video journalism with an eye for building new methods of storytelling.
Qualifications
- An expert knowledge of a wide range of video formats and distribution channels and a finger on the pulse of industry trends.
- Deep and intimate understanding of how online video algorithms work, with an exceptional ability to crack these algorithms and achieve audience growth across YouTube, TikTok and other social platforms.
- Extensive programming experience and demonstrable knowledge of video platforms best practice, such as optimizing video titles, descriptions, hashtags and thumbnails.
- An extensive understanding of video analytics, with an ability to explain why a video did or didn’t perform well.
- The ability to break down data and analytics and glean insights.
- Excellent editorial judgment and communication skills.
- A sharp eye for stories that resonate with WSJ’s audience.
- Experience working in a highly collaborative environment across many coverage areas and departments.
Pay
Base Pay Range: 95,000 - 115,000