Video Programming Coordinator

We’re seeking a strategy-minded, collaborative, and exceptionally organized Video Programming Coordinator to join our video team in New York. You’ll bring a deep understanding of both on- and off-platform needs, translating analytics into actionable insights that align with our editorial priorities and business goals. A key focus will be sharply defining WSJ’s YouTube channels—clarifying their purpose, audience targets, and long-term growth strategies through channel positioning, audience development, publishing cadence, and content architecture.

Responsibilities

• Work closely with internal stakeholders across the video team, coverage areas, platforms, and SEO to program and place video content
• Build and execute a YouTube roadmap aligned to company goals: audience-first experience, engagement, retention, and conversions
• Partner with video leadership to define content pillars, series architecture, and publishing cadence across platforms
• Translate WSJ editorial competencies into YouTube-native programming
• Lead strategy for YouTube Shorts as a distinct format with its own publishing goals and performance tracking
• Analyze viewer behavior, retention patterns, and funnel performance, then translate metrics into strategic decisions
• Oversee A/B testing and video packaging, including titling, visual standards, thumbnail direction, and metadata
• Track competitor performance across owned-and-operated and YouTube platforms, algorithm updates, and creator economy shifts
• Define how YouTube content ladders into WSJ’s broader video strategy, including how long-form drives short-form and vice versa
• Constantly evaluate our video journalism with an eye for platform-specific experimentation, learning, and iterating

Requirements

• An expert understanding of a wide range of video formats and distribution channels, with a finger on the pulse of industry trends
• 4-7+ years in YouTube strategy and channel management with demonstrated channel growth (portfolio or examples required)
• Fluency in YouTube analytics: retention graphs, CTR benchmarks, impression-to-view funnels, and data-driven decision-making
• Extensive programming experience and demonstrable knowledge of video best practices across platforms, including packaging and metadata optimization
• Hands-on experience editing YouTube Shorts or close familiarity with the format to provide sharp, specific feedback to editors
• Proven experience building content pillars or series concepts at the channel level
• Strong communication skills to build alignment across production, editorial, strategy, and social teams
• Background at a media company, publisher, or multi-topic content brand (rather than a single-creator channel)
• A deep understanding of and interest in The Journal’s core coverage areas

Pay

Base pay range: $95,000 – $115,000. We’re committed to offering competitive and flexible compensation to attract top talent. This range reflects our good-faith estimate and may vary based on a candidate’s experience, skills, location, and other relevant factors. Bonus-eligible roles include targets determined by market benchmarks and individual contributions.

Benefits

We offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.