Vice President, Vertical Marketing & Demand

About the role

For our client, we are seeking a Vice President, Vertical Marketing & Demand to join the team of a leader in the Information Technology space. This leader will own the strategy and execution for vertical marketing and demand generation across key market segments. The role is responsible for translating growth opportunities into actionable plans that strengthen pipeline creation, improve bookings performance, and align investment decisions to revenue outcomes. The position will partner closely with cross-functional stakeholders to bring structure, scale, and measurable impact to the demand engine. The ideal candidate will bring a strong blend of strategic marketing leadership, analytical rigor, and operational discipline. This is a highly visible role with responsibility for shaping channel performance, guiding marketing investments, and supporting organizational transformation in a fast-paced, innovation-driven environment.

Location: Remote - US based candidates only, no visa sponsorship available

Pay

$180,000 – $220,000 annually

Responsibilities

• Define and lead marketing strategy across multiple vertical markets
• Identify growth opportunities and translate them into strategic plans
• Serve as the senior leader accountable for demand and bookings performance
• Establish strategies for predictable pipeline growth
• Drive investment decisions across multiple marketing channels
• Evaluate performance to optimize marketing investments
• Integrate AI and automation into demand generation processes

Qualifications

• 15+ years of B2B marketing leadership experience
• Proven success in demand generation and growth marketing
• Ability to build scalable demand engines linked to revenue outcomes
• Deep expertise in search, performance, and account-based marketing
• Strong analytical skills and experience managing marketing investments
• Experience in organizational transformation and change management
• Excellent executive communication and stakeholder management skills

Benefits

• A culture of ownership, curiosity, and accountability
• Opportunity for professional development and leadership growth
• Engagement in a fast-paced, innovation-driven environment
• Access to resources that support data-driven decision making