Vice President, Demand & Growth Marketing

About Our Team

Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision‑making for our customers across global health. We support health providers by providing accessible, trusted evidence‑based information; prepare more medical and nursing students with effective tools and resources; provide insights that help clinicians improve patient outcomes; and support a more personalized and localized healthcare experience. All for the benefit of every patient.

About The Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice.

About The Role

Elsevier Health operates at the intersection of two distinct growth motions: enterprise B2B — selling into health systems, universities, and institutions — and B2C direct, reaching individual clinicians, nurses, and students. This VP will build and lead a single integrated demand and growth function that owns both the B2B pipeline and the B2C direct funnel, with one shared media team, one channel strategy, and one accountability structure. The role requires deep expertise in either B2B or B2C and the ability to lead both, setting demand generation strategy, building the team and systems, and delivering at scale.

Responsibilities

• Partner closely with Product Marketing VPs to develop cohesive strategy for B2B and B2C in line with annual commercial goals.
• Own the integrated demand generation strategy across B2B enterprise pipeline and B2C direct acquisition — setting targets, channel mix, and budget allocation.
• Lead a team responsible for B2B marketing programs and B2C product websites.
• Evolve approach to ensure clear B2B2C hand‑offs and measurement methodology.
• Lead the paid media team, leveraging a shared channel infrastructure, and create new measurement and optimization approaches.
• Build and own the cross‑motion attribution model in partnership with Marketing Intelligence & Strategy, Customer Experience & Events, and Finance.
• Drive performance marketing at scale: paid search, paid social, programmatic, affiliate, and lifecycle across both motions.
• Set the acquisition strategy for B2C — understanding the distinct funnels for Osmosis, ClinicalKey AI, and Complete Anatomy direct purchasers.
• Partner with the VP, Marketing Intelligence & Strategy on audience intelligence, segmentation, and investment optimization.
• Present performance & optimization approach to senior leadership on a regular cadence.

Requirements

• 12+ years of growth or demand generation experience; 4+ years in a senior leadership role owning pipeline or revenue targets.
• Track record of building and scaling demand generation in a complex, multi‑motion environment (B2B and B2C, or enterprise and consumer).
• Deep fluency in performance marketing channels — paid search, paid social, programmatic, lifecycle/CRM — with the ability to build strategy and challenge execution.
• Strong analytical instincts: comfortable owning a number, diagnosing pipeline problems, and adjusting levers quickly.
• Direct experience with AI‑powered marketing tools, personalization platforms, and the emerging landscape of autonomous content operations.
• People leadership experience: built and led high‑performing analytical and strategic marketing teams; ability to attract, develop, and retain exceptional talent.
• Experience buying media in‑house coupled with experience outsourcing media buying to a partner.
• Experience with CRM (Salesforce), Marketing Automation (Braze, Marketo or HubSpot), and attribution or BI platforms.
• Experience in health tech, edtech, or professional information markets — particularly where enterprise and direct revenue coexist.
• Familiarity with HCP or clinical professional marketing and the compliance considerations involved.
• Track record of building & scaling new marketing programs and approaches, requiring innovative thinking and creativity.

Benefits

• Healthy work/life balance promoted across the organization.
• Wellbeing initiatives, shared parental leave, study assistance, and sabbaticals.
• Flexible working hours to fit personal productivity patterns.
• Country‑specific benefits (details available per location).

Pay

• U.S. National Base Pay Range: $156,700 – $290,900 (geographic differentials may apply).
• Colorado: $156,700 – $290,900.
• Illinois: $164,500 – $305,500.
• Chicago, IL: $172,400 – $320,000.
• Maryland: $164,500 – $305,500.
• New York: $172,400 – $320,000.
• New York City: $188,000 – $349,000.
• Rochester, NY: $156,700 – $290,900.
• Ohio: $148,800 – $276,300.
• New Jersey: $198,044 – $316,356.
• Eligible for an annual incentive bonus.