Vice President, Demand & Growth Marketing

We are seeking a Vice President, Demand & Growth Marketing for a leader in the Enterprise Technology space. This high‑impact leadership role will shape demand generation and growth strategy across both B2B and B2C motions, partnering closely with product marketing, paid media, lifecycle, and web teams to strengthen pipeline performance, acquisition, and measurement across the customer journey. The position is remote, U.S.‑based only (no visa sponsorship).

Responsibilities

• Own the demand generation strategy for both B2B pipeline and B2C acquisition.
• Partner closely with product marketing leaders to align strategies across B2B and B2C motions.
• Lead a team focused on B2B marketing programs and B2C product websites, ensuring clear handoffs and measurement.
• Direct the paid media team and implement new measurement and optimization techniques.
• Build and manage a cross‑motion attribution model in collaboration with various departments.
• Drive comprehensive performance marketing across digital channels and lifecycle touchpoints.
• Establish B2C acquisition strategies tailored for different products.

Qualifications

• 12+ years of growth or demand generation experience, including 4+ years in a senior leadership role owning pipeline or revenue targets.
• Track record of building and scaling demand generation in a complex, multi‑motion environment spanning B2B and B2C.
• Deep fluency in performance marketing channels, including paid search, paid social, programmatic, and lifecycle/CRM.
• Strong analytical skills with the ability to diagnose pipeline issues and make rapid adjustments.
• Experience with AI‑powered marketing tools and personalization platforms.
• Proven people‑leadership experience with the ability to build and retain high‑performing teams.
• Familiarity with health tech, edtech, or professional information markets.

Benefits

• Promotes a healthy work/life balance with multiple wellbeing initiatives.
• Offers shared parental leave and study assistance.
• Flexible working hours to enhance productivity and personal commitments.
• Access to long‑term career development opportunities, including sabbaticals.

Pay

Compensation ranges from $156,700 to $290,900 annually.