Vice President, Demand & Growth Marketing

About the Team

Elsevier Health applies innovation, facilitates insights, and helps drive more informed decision‑making for customers across global health. The team supports health providers with accessible, trusted evidence‑based information; prepares medical and nursing students with effective tools and resources; provides insights that help clinicians improve patient outcomes; and supports a more personalized and localized healthcare experience—all for the benefit of every patient.

About the Role

This VP will build and lead a single integrated demand and growth function that owns both the enterprise B2B pipeline and the B2C direct acquisition funnel. The role combines a deep expertise in either B2B or B2C with the ability to lead both, setting demand generation strategy, building the team and systems, and delivering measurable impact at scale.

Responsibilities

• Partner closely with Product Marketing VPs to develop a cohesive strategy for B2B and B2C in line with annual commercial goals.
• Own the integrated demand generation strategy across B2B enterprise pipeline and B2C direct acquisition—setting targets, channel mix, and budget allocation.
• Lead a team responsible for B2B marketing programs and B2C product websites.
• Evolve the approach to ensure clear B2B2C hand‑offs and measurement.
• Lead the paid media team, leveraging a shared channel infrastructure and creating new measurement and optimization approaches.
• Build and own the cross‑motion attribution model in partnership with Marketing Intelligence & Strategy, Customer Experience & Events, and Finance.
• Drive performance marketing at scale: paid search, paid social, programmatic, affiliate, and lifecycle across both motions.
• Set the acquisition strategy for B2C, understanding distinct funnels for Osmosis, ClinicalKey AI, and Complete Anatomy direct purchasers.
• Partner with the VP, Marketing Intelligence & Strategy on audience intelligence, segmentation, and investment optimization.
• Present performance and optimization approaches to senior leadership on a regular cadence.

Requirements

• 12+ years of growth or demand generation experience; 4+ years in a senior leadership role owning pipeline or revenue targets.
• Proven track record of building and scaling demand generation in a complex, multi‑motion environment (B2B and B2C, or enterprise and consumer).
• Deep fluency in performance marketing channels—paid search, paid social, programmatic, lifecycle/CRM—and ability to shape strategy and challenge execution.
• Strong analytical instincts; comfortable owning numbers, diagnosing pipeline problems, and adjusting levers quickly.
• Direct experience with AI‑powered marketing tools, personalization platforms, and emerging autonomous content operations.
• People‑leadership experience building and leading high‑performing analytical and strategic marketing teams; ability to attract, develop, and retain exceptional talent.
• Experience buying media in‑house and outsourcing media buying to partners.
• Proficiency with CRM (Salesforce), marketing automation (Braze, Marketo, or HubSpot), and attribution or BI platforms.
• Background in health tech, edtech, or professional information markets where enterprise and direct revenue coexist.
• Familiarity with HCP or clinical professional marketing and related compliance considerations.
• Demonstrated ability to build and scale new marketing programs and approaches, requiring innovative thinking and creativity.

Benefits

• Well‑being initiatives, including shared parental leave, study assistance, and sabbaticals.
• Flexible working hours—flexing the times you work in the day to match personal productivity.
• Support for a healthy work‑life balance across the organization.

Pay

U.S. National Base Pay Range: $156,700 – $290,900. Geographic differentials may apply. Specific ranges include:

• Colorado: $156,700 – $290,900
• Illinois: $164,500 – $305,500
• Chicago, IL: $172,400 – $320,000
• Maryland: $164,500 – $305,500
• New York: $172,400 – $320,000
• New York City: $188,000 – $349,000
• Rochester, NY: $156,700 – $290,900
• Ohio: $148,800 – $276,300
• New Jersey: $198,044 – $316,356

This position is eligible for an annual incentive bonus.