Vice President, Growth Marketing

About the role

This executive will own the company's growth strategy across acquisition and lifecycle marketing, with a focus on driving commercial outcomes through both sales-led and digital channels. The role will partner closely with Product, Engineering, Sales, and other cross-functional teams to scale customer journeys, improve conversion, and strengthen retention and expansion. It is well suited for a growth leader who can balance near-term performance with long-term investment while building a high-performing organization.

Responsibilities

• Lead the growth strategy and ensure commercial delivery across acquisition and lifecycle marketing
• Strengthen sales-led acquisition through integrated campaigns and account-based marketing
• Scale digital growth by applying product-led principles to enhance customer journeys
• Develop lifecycle programs to guide prospects and enhance customer adoption of offerings
• Manage investment across the growth portfolio, balancing immediate returns with long-term growth
• Establish a learning and measurement discipline to drive data-informed decisions
• Build and develop the Growth organization, focusing on team structure and talent development

Qualifications

• 15+ years of marketing experience, with 5+ years in leadership roles overseeing diverse strategies
• Proven track record in driving growth through both sales-led and digital motions
• Experience in growing subscription businesses, particularly in B2B SaaS and SMB sectors
• Deep expertise in demand generation, including integrated campaigns and funnel optimization
• Strong understanding of product-led growth principles and collaboration with Product and Engineering teams
• Experience in developing lifecycle strategies for improved customer engagement and expansion
• Ability to navigate technical debt and operational constraints while delivering results

Pay

$285,000 – $325,000 annually

Schedule

New York, NY — US-based candidates only; no visa sponsorship available

Benefits

• Comprehensive health, dental, and vision insurance
• 401(k) plan with company matching
• Generous paid time off and holiday schedule
• Flexible work arrangements and remote work options
• Professional development opportunities and training programs