Vice President - Demand & Content Marketing

About the role

Position Summary
Arcis Golf is seeking a bold and imaginative Vice President of Demand & Content Marketing to lead the development of an industry-defining marketing ecosystem that elevates our brand, drives inbound digital leads, and demonstrates measurable ROI across all channels.

Key Responsibilities

• Serve as company’s primary storyteller—crafting and guiding narratives that emotionally resonate with our audiences and align with Arcis’ brand purpose.
• Develop a cohesive editorial voice and tone for Arcis Golf and our Clubs that is adaptable across channels but rooted in authenticity and aspiration.
• Champion a storytelling-first mindset across marketing and the broader organization, ensuring stories lead campaigns, content, and communications.
• Build a central narrative framework that aligns with brand pillars—highlighting club life, member and guest experiences, hospitality, innovation, and transformation.
• Lead the vision, development, and execution of an integrated content marketing and digital demand generation strategy that supports brand growth, lead generation, and member engagement.
• Leverage HubSpot CRM and other sales and marketing technology tools to execute campaigns, automate workflows, segment audiences, and optimize performance.
• Partner with sales leadership to ensure digital programs are aligned with pipeline goals and revenue growth.
• Define and execute a best-in-class organic social media strategy across corporate and local club platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.).
• Create scalable playbooks and toolkits to empower local teams while maintaining brand consistency.
• Develop and implement reputation management strategies, including management, monitoring, and performance, across social channels and listening platforms.
• Drive the development of original branded video series, documentary-style content, and dynamic short-form video (or other content types) for social and digital.
• Explore new formats and platforms (e.g., Reels, Shorts, TikTok, LinkedIn, YouTube, podcasts, etc.) to expand brand storytelling.
• Collaborate with creative and production partners to deliver high-quality visual storytelling at scale.
• Explore use of AI and other emerging media as a technology solution for building and scaling content.
• Build and nurture relationships with both internal and external content creators, influencers, and brand ambassadors that align with Arcis’ lifestyle ethos.
• Co-create content and campaigns that extend reach, drive relevance, and build trust.
• Track, monitor, measure, and optimize influencer, content creator, and brand ambassador campaign performance to maximize ROI.
• Build and lead a high-performing team of content strategists, social media managers, and freelancers/agency partners.
• Collaborate across digital marketing, CRM (HubSpot), creative services, go-to-market marketing, and Revenue Operations to align on messaging, campaign execution, and demand generation strategy—while ensuring data integrity, attribution, and reporting frameworks remain consistent.
• Serve as a key member of the marketing leadership team, contributing to brand strategy, campaign planning, and demand-driven marketing initiatives.
• Define KPIs for content, digital, and lead-generation initiatives, tracking performance and identifying optimization opportunities.
• Develop and review reports and dashboards that highlight marketing ROI across all channels—owning campaign-level reporting while partnering with Revenue Operations on attribution modeling, funnel reporting, and overall revenue analytics.
• Use data and insights to inform future content, adjust tone and format, and refine storytelling and demand-driving strategies over time.

Qualifications

• 10+ years of experience in demand generation, content marketing, brand storytelling, and digital marketing leadership in a company or agency.
• Master storyteller with a portfolio that demonstrates strategic thinking, original storytelling, and content innovation across multiple channels.
• Strong expertise in HubSpot CRM and other sales/marketing technology platforms (automation, lead scoring, attribution, reporting).
• Proven track record of partnering with Revenue Operations to maximize CRM and marketing technology impact.
• Deep understanding of digital marketing, SEO, SEM, paid media, funnel metrics, and ROI measurement.
• Demonstrated ability to connect marketing programs to measurable business results through KPI dashboards and ROI reporting.
• Strong editorial, writing, and messaging skills, with the ability to synthesize complex ideas into compelling, emotional content that also drives leads.
• Visionary leader with a passion for brand building, team development, and data-driven decision making.
• Bachelor’s degree in Communications, Journalism, Marketing, or related field.