Vice President, Content Marketing
Purpose
The Vice President, Content Marketing is a newly created global leadership role at GXO, responsible for building and scaling a best-in-class content framework and model to drive the GXO Customer value proposition and differentiation in the 3PL, contract logistics, and warehouse automation spaces.
About the Role
This role is hybrid and based out of GXO offices in Charlotte NC, High Point NC, Greenwich CT, Fort Lauderdale FL, or Irving TX. The Vice President, Content Marketing will lead the development of an enterprise-wide content strategy to ensure consistent, high-quality, and performance-driven communications across all marketing channels.
Responsibilities
- Align content to buyer questions and personas to create pipeline
- Improve conversation through value propositions and ROI-focused messaging
- Create and manage global content creation and budget, including technology for content creation
- Lead change related to content framework and enterprise content strategy
Requirements
- Bachelor’s degree or equivalent related work or military experience
- 10-15 years in Fortune 500 company B2B, journalism background with B2B experience
- Deep knowledge in buyer intent technology
- Content Management/Strategy required
- 20-30% inclusive of global
Qualifications
- MBA or Post Graduate Degree
- Content Marketing Certifications
Skills
- 3PL Logistics, Warehouse Automation, WMS
- Aptitude/aptitude for AI
Benefits
Competitive compensation and a generous benefits package, including full health insurance (medical, dental and vision), 401(k), life insurance, disability, and more.
Pay
Details about pay are not specified in the job posting.
Schedule
The role is hybrid and based out of GXO offices in various locations.