Vice President - Marketing

POSITION OVERVIEW

Hussey Seating Company is seeking a visionary and results-driven Vice President of Marketing to shape and lead our marketing strategy.

DUTIES & RESPONSIBILITIES

• Develop and execute a multi-year strategic marketing roadmap aligned with revenue, share, and profitability goals

• Own end-to-end marketing strategy, from vision and roadmap to operational delivery

• Define differentiated market positioning and value propositions that strengthen brand and market leadership

• Measurably increase pipeline, revenue growth, and customer value across both direct and dealer channels

• Use data to inform investment decisions, segmentation, and growth strategy in alignment with business goals, performance and ROI

• Understand end-user needs and dealer landscape to build a best-in-class market insights capability

• Establish KPIs tied to pipeline, revenue, and marketing ROI

• Translate data, trends, and competitive intelligence into strategic action

• Ensure consistent messaging, campaigns, and customer experience across direct sales and dealer channels

• Create new product roadmap, including launches, pricing, and GTM strategy

• Orchestrate cross-functional execution with Product Development, Sales, Finance, and Operations

• Increase dealer productivity and channel effectiveness

• Develop sales tools, case studies, and competitive positioning

• Map the full buying and specification journey

• Anticipate shifts in market dynamics and serve as a strategic advisor to the Senior Team on growth, positioning, and market intelligence

EDUCATION/EXPERIENCE/QUALIFICATIONS

• Bachelor’s degree in Marketing, Business Administration, or related field

• 15+ years of progressive marketing leadership experience

• 7-10+ years leading, mentoring, and scaling a high-performing strategic marketing organization

• Demonstrated ability to lead strategic marketing transformation and deliver measurable business outcomes

• Expertise in operating in multi-route-to-market environments

• Experience in creating alignment between Sales, Marketing, and Dealer Networks around shared revenue objectives

• A willingness to relocate within reasonable commuting distance of North Berwick within 6 months of employment is required for consideration

PREFERRED

• Experience in complex B2B markets, ideally in venue management, AEC, sports-related or engineered to order sectors

• MBA or advanced business degree

CULTURE & VALUES

• Hussey Seating Company’s culture remains rooted in our core values every day, in everything we do:

• We are a family business in it for the long run

• We operate with honesty and integrity

• We care about and empower the people we work with

COMPETENCIES

• Strategic, commercially oriented mindset

• Data-driven decision making backed by strong financial acumen

• Collaborative, influential, and results-focused attitude

• Strong executive presence and cross-functional influence

• Demonstrated ability to lead and inspire a team in alignment with HSC Critical Leadership Behaviors

• Outstanding communication, interpersonal and collaboration skills, including Board level presentation abilities